Global Brand Experience Director, Toys & Games

Hasbro, Inc.; Boston (MA); Hybrid; USD 158,000 - 237,000; Full time

Benefits offered by this job

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Job summary

Hasbro, Inc. is seeking a Sr. Creative Director, Brand Experience to lead the creative vision for our toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. You will shape how these brands appear globally, build distinctive platforms, and drive commercial impact.

You will lead the Brand Experience organization, partnering with Brand Marketing, Product Design, Commercial and Licensing to connect strategy to execution while evolving creative standards and tooling.

Qualifications

• Fifteen or more years of progressive creative leadership experience within world-class consumer brands, creative agencies or similarly complex brand environments.
• Ability to lead multi-brand portfolios and develop distinctive brands across commerce and culture.
• Strategic thinking with measurable brand impact beyond execution.
• Fluency across channels including physical, digital, social, retail and experiential.

Responsibilities

• Set the creative vision for our toys and board games portfolio across brands.
• Lead front-end brand development including strategy, direction, identity and toolkits.
• Build enduring creative systems that stay relevant across audiences and channels.

Job description

Hasbro, Inc. is seeking a Sr. Creative Director, Brand Experience to lead the creative vision for our toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games. You will shape how these brands appear globally, build distinctive platforms, and drive commercial impact.

You will lead the Brand Experience organization, partnering with Brand Marketing, Product Design, Commercial and Licensing to connect strategy to execution while evolving creative standards and tooling.