Lead Creative Director, Toys & IP Campaigns

Designer Jobs; Boston (MA); On-site; USD 155,000 - 269,000; Full time

Job summary

Hasbro is seeking a Marketing Creative Director to lead campaign creative across the Hasbro toys portfolio in Boston, shaping creative vision, storytelling, and visual execution from global product launches through video, digital, and social.

You will mentor internal teams, partner with product marketing and toy studios, and maintain a consistent brand expression across ad, packaging, and shelf while guiding external agencies.

Qualifications

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or organizations built around intellectual property.
• 5+ years leading internal and external creative teams, with a demonstrated history of mentorship and collaborative leadership.
• A strong appreciation for visual storytelling, audience-first thinking, and brands people grow up with.
• Excellent concepting, campaign development, and narrative instincts.
• Ability to communicate and present ideas clearly to senior stakeholders and collaborators.

Responsibilities

• Own the creative development and delivery for toy and game marketing, including campaign platforms, launch assets, video, retail, and digital creative.
• Partner with brand and product marketing leads to translate strategy into emotionally resonant, data-driven creative.
• Mentor and guide internal creative teams to raise craft quality, support project completion at a high level, and maintain team momentum.
• Set and maintain the creative standard across all outputs, from global brand film work to individual posts between campaign beats.
• Collaborate with product development, development services, and licensing teams to identify storytelling opportunities in each launch and keep consistent brand expression across ad, package, and shelf.
• Guide external agency partners and vendors, ensuring alignment with each brand’s tone, visual identity, and audience.
• Manage a multi-brand portfolio by prioritizing effort and sequencing work, while distinguishing when a distinct brand voice is essential versus when scale and system approaches apply.
• Represent creative in key meetings and work closely with senior leadership across the business.

Skills

Creative leadership

Brand/campaign development

Storytelling

Executive presentation

Job description

Hasbro is seeking a Marketing Creative Director to lead campaign creative across the Hasbro toys portfolio in Boston, shaping creative vision, storytelling, and visual execution from global product launches through video, digital, and social.

You will mentor internal teams, partner with product marketing and toy studios, and maintain a consistent brand expression across ad, packaging, and shelf while guiding external agencies.