Senior Brand Experience Director - Toys & Games

Socket.dev; Boston (MA); On-site; USD 158,000 - 237,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision for our toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games.

You will shape how our brands appear globally, building distinctive platforms and identities that connect with consumers and drive commercial impact. You will lead a front-end Brand Experience organization, partnering with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative

Qualifications

• 15+ years of progressive creative leadership experience.
• Experience leading multi-brand portfolios with cross-channel reach.
• A track record of strategic thinking and measurable brand impact.
• Deep expertise in brand building, identity and integrated systems.
• Fluency across physical, digital, social, retail and experiential channels.
• Proven ability to develop senior creative talent and teams.
• Strong ability to influence senior executives while protecting vision.
• Ability to balance big creative ambition with commercial realities.
• A viewpoint on culture, tech and evolving creative expressions, including AI.
• Experience in toys, games, entertainment, or brands at retail and culture crossovers.

Responsibilities

• Set the creative vision for the toys and board games portfolio and translate strategies into scalable platforms.
• Own brand strategy across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games with differentiated expressions.
• Lead front-end brand development including identity, guidelines and toolkits.
• Build brands with enduring systems enabling relevance across channels.
• Champion consumer and cultural insight as a creative catalyst.
• Partner with cross-functional teams to translate vision across packaging, retail, digital and licensing.
• Raise the creative bar with standards for excellence across projects.
• Lead and develop a high-performing brand creative team with accountability.
• Influence senior leaders through persuasive storytelling and alignment.
• Shape the future of Hasbro’s creative work with AI and new storytelling modes.

Skills

Brand leadership

Brand systems

Creative strategy

Executive influence

Cross-functional leadership

Job description

Hasbro is seeking a Sr. Creative Director, Brand Experience to lead the creative vision for our toy and game brands across Action, Fashion, Preschool, Nerf, Play-Doh and Board Games.

You will shape how our brands appear globally, building distinctive platforms and identities that connect with consumers and drive commercial impact. You will lead a front-end Brand Experience organization, partnering with Brand Marketing, Product Design & Development, Commercial, Licensing and our Global Creative