Marketing Creative Director: Toys & Games

Emploive; Boston (MA); Hybrid; USD 155,000 - 269,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well-being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Hasbro Toys and Games Marketing is seeking a Marketing Creative Director to lead campaign creative across our toy brands. You will shape how our brands show up in the world, guiding campaigns from product launches to video content, retail moments, and digital stories.

This role requires hands-on leadership, deep storytelling craft, and the ability to mentor internal teams and partner with studios to deliver breakthrough platforms. Onsite in Boston and Pawtucket.

Qualifications

• 10+ years of creative experience in brand or campaign work for consumer products, toys, entertainment, or IP.
• 5+ years leading internal and external creative teams with mentorship and leadership.
• Strong visual storytelling and audience-first mindset.
• Excellent concepting, campaign development, and narrative instincts.
• Experience across multiple brands and audience segments.
• Ability to present ideas to senior stakeholders.
• A diverse portfolio showing engaging, creative work.

Responsibilities

• Take charge of the creative development and delivery for toy and game marketing.
• Collaborate with brand and product marketing to translate strategy into emotionally resonant, data-driven creative.
• Mentor and guide teams of internal creatives.
• Set and uphold the creative bar across all work.
• Work with product development, licensing to uncover storytelling opportunities.
• Guide external agency partners and vendors.
• Balance multi-brand portfolio priorities and sequencing.
• Represent creative in meetings with senior leadership.

Skills

Brand campaigns

Team leadership

Storytelling

Audience first

Presentation skills

Portfolio breadth

Job description

Hasbro Toys and Games Marketing is seeking a Marketing Creative Director to lead campaign creative across our toy brands. You will shape how our brands show up in the world, guiding campaigns from product launches to video content, retail moments, and digital stories.

This role requires hands-on leadership, deep storytelling craft, and the ability to mentor internal teams and partner with studios to deliver breakthrough platforms. Onsite in Boston and Pawtucket.