Global B2B Marketing & Growth Lead

Parker Hannifin Corporation; Woburn (MA); On-site; USD 104,000 - 174,000; Full time

Job summary

Parker Hannifin Corporation's Chomerics division seeks a strategic marketing leader to drive integrated B2B plans that align with business objectives and deliver premier customer experiences. You will manage a team of market managers and collaborate with product, operations, and sales to grow global accounts.

Responsibilities include developing campaigns, analyzing trends, and steering product development to meet market needs, with extensive travel and a focus on ROI-driven digital initiatives.

Qualifications

• 4-6 years of related experience required.
• Solid knowledge of marketing practices and strategies with emphasis on customer acquisition and retention.
• Comfortable managing through change in a fast-paced dynamic environment.
• Demonstration of excellent writing and presentation skills to internal and external audiences.
• Proven success in managing multiple projects and priorities simultaneously within short timelines.

Responsibilities

• Leading the development and execution of integrated B2B strategic marketing plan to meet the overall business objectives.
• Analyzes mega trends, sales data, and voice of the customer data to develop marketing strategies.
• Evaluates and monitors competition and recommends strategies for market share growth for global customers.
• Collaborate closely with product line management, operations, and sales, to assure plans are aligned and executed.
• Develops marketing programs and campaigns to attract potential customers and drive new opportunities in current customers.
• Steers product development to create new and innovative products to satisfy the needs of the market.
• Develop competitive analysis of products in the market to benchmark key attributes.
• Create differentiated value propositions for targeted customer base with global scope.
• Develop and enhance digital marketing initiatives to maximize ROI and drive lead development.
• Become thought leader in the market and support speaking engagements, industry journals, white papers, and trade shows.
• Supports sales cycle with key deliverables including presentations, project management, and other collateral to support sales team.
• Drive sales team to penetrate key accounts and coordinate global efforts to close new business opportunities.

Skills

Marketing strategy

Customer acquisition

Customer retention

Writing skills

Presentation skills

Project management

Education

Bachelor's degree

MBA or advanced degree

Job description

Parker Hannifin Corporation's Chomerics division seeks a strategic marketing leader to drive integrated B2B plans that align with business objectives and deliver premier customer experiences. You will manage a team of market managers and collaborate with product, operations, and sales to grow global accounts.

Responsibilities include developing campaigns, analyzing trends, and steering product development to meet market needs, with extensive travel and a focus on ROI-driven digital initiatives.