Senior Demand Generation Manager – Industrial Marketing

Parker Hannifin Corporation; Mayfield Heights (OH); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Annual incentive program

Medical, dental, vision benefits

401(k) with company match

Tuition reimbursement

Paid time off

Job summary

Parker Hannifin Corporation is seeking a seasoned marketing professional in Ohio to lead integrated demand-generation campaigns across multiple channels. You will translate business objectives into compelling messaging, manage content strategy, and collaborate with sales and SMEs to drive opportunities.

The role requires 8–10 years of digital campaign experience, expertise in marketing automation, and strong communication skills.

Qualifications

• Bachelor's degree and 8–10 years of digital campaign experience.

Responsibilities

• Lead strategy, development, and execution of integrated demand-generation campaigns across email, social, print, and digital channels.
• Collaborate with marketing leadership, sales, and SMEs to identify market opportunities and craft messaging.
• Develop content strategy, tone of voice, and campaign assets informed by audience research.
• Own the campaign calendar and coordinate lead-generation activities for timely deployments.
• Measure campaign performance and optimize based on insights and KPIs.
• Manage assigned demand-generation budgets and governance activities.

Skills

Digital campaign experience

Marketing automation

PPC/SEM/retargeting

Campaign platforms

Cross-country campaigns

Content messaging

Communication skills

Time management

Education

Bachelor's degree in design, communications, marketing, content strategy or related discipline

Tools

Marketing automation software

Campaign tools

Job description

Parker Hannifin Corporation is seeking a seasoned marketing professional in Ohio to lead integrated demand-generation campaigns across multiple channels. You will translate business objectives into compelling messaging, manage content strategy, and collaborate with sales and SMEs to drive opportunities.

The role requires 8–10 years of digital campaign experience, expertise in marketing automation, and strong communication skills.