Senior Demand Gen Manager, Industrial Marketing

Parker; Cleveland (OH); On-site; USD 93,000 - 140,000; Full time

Benefits offered by this job

Annual incentive program

Medical, dental, vision

401(k) with company match

Tuition reimbursement

Job summary

Parker Hannifin is seeking a dynamic Marketing Manager to shape integrated demand-generation campaigns across digital and traditional channels. The role focuses on translating business objectives into compelling messaging and scalable content that drives engagement and qualified leads.

You will partner with sales and marketing teams to identify opportunities and optimize performance. The successful candidate will own the content strategy, mentored by senior leadership, and manage budgets while

Qualifications

• Bachelor's degree in design, communications, marketing, content strategy or related discipline.
• 8-10 years of digital campaign experience including development, deployment and analysis of marketing campaigns.
• Knowledge of campaign platforms and channels including marketing automation, social and paid media.
• Experience managing PPC, SEO, SEM and retargeting campaigns across global regions and platforms.
• Experience with marketing automation software and campaign tools.
• Understanding of large, complex, industrial manufacturing companies that use both distribution and direct sales models.
• Demonstrated experience in successfully implementing large-scale cross-channel campaigns within enterprise web programs including meeting deadlines, budgets and quality measures.
• Strong written and verbal communication skills with ability to articulate approach and establish position for content direction.
• Ability to manage multiple projects with excellent time management skills

Responsibilities

• Lead the strategy, development, and execution of integrated demand-generation campaigns across email, social, print, and digital channels to build awareness, generate leads, and advance prospects through the sales funnel.
• Partner with the Group Digital Marketing Manager, division teams, sales leaders, and subject-matter experts to identify market opportunities, define target-audience value propositions, and develop compelling messaging.
• Develop and maintain content strategy, architecture, tone of voice, and campaign assets informed by audience research, business priorities, and marketing best practices.
• Own the Group campaign calendar and coordinate lead-generation activities to ensure timely, aligned, and effective campaign deployment.
• Measure, analyze, and report campaign performance against key performance indicators; identify trends, translate data into insights, and recommend optimizations for future communications.
• Manage assigned demand-generation budgets to maximize campaign effectiveness and return on investment, while overseeing content creation and governance activities including audits and gap analyses.

Skills

Lead generation

Content strategy

Messaging development

Campaign management

Budget management

Cross-functional collab

Stakeholder presentation

Time management

Education

Bachelor's degree in marketing or related

Tools

Marketing automation

PPC/SEM

SEO/SEM

Campaign platforms

Analytics tools

Job description

Parker Hannifin is seeking a dynamic Marketing Manager to shape integrated demand-generation campaigns across digital and traditional channels. The role focuses on translating business objectives into compelling messaging and scalable content that drives engagement and qualified leads.

You will partner with sales and marketing teams to identify opportunities and optimize performance. The successful candidate will own the content strategy, mentored by senior leadership, and manage budgets while