Global B2B Market Insights Director

Gartner; Stamford (CT); Hybrid; USD 120.000 - 167.000; Vollzeit

Benefits dieser Stelle

PTO

401k match up to $7,200

Stock purchase plan

Zusammenfassung

Gartner, Inc. is seeking a seasoned market researcher to lead global B2B primary research initiatives. You will translate business needs into briefs and surveys, design interview guides, conduct interviews and focus groups, and synthesize data into actionable insights for enterprise strategy.

Responsibilities include developing surveys, analyzing data with statistical tools, and delivering executive presentations that guide marketing, sales and program management. Travel ~10% may be required.

Qualifikationen

• Master's degree or beyond in Business or Social Sciences.
• 10+ years of market research experience, including 3+ years in B2B.
• Experience creating and programming survey instruments and managing data files.
• Familiarity with statistics and tools like R, SAS or SPSS is desirable.
• Excellent communication skills with PowerPoint presentations.
• Experience working in highly matrixed organizations (B2B/B2C/consulting).
• Willingness to travel approximately 10%.

Aufgaben

• Define and conduct global B2B primary market research initiatives translating business requirements into briefs and surveys.
• Create in-depth interview guides or focus group scripts.
• Conduct in-depth interviews and focus groups.
• Create surveys using tools like SurveyMonkey/Qualtrics.
• Analyze and synthesize data into actionable business insights and plans.
• Analyze data with Excel, R or similar tools.
• Develop executive presentations highlighting changes in customer behavior and marketplace.
• Recommend actions to support strategy, marketing, sales and program management.
• Contribute to the annual customer insights strategy and agenda.

Kenntnisse

Market research

Survey design

Focus groups

Interviews

Data analysis

Excel

PowerPoint

SAS/SPSS/R

Ausbildung

Master's degree in Business or Social Sciences

10+ years market research experience

Tools

SurveyMonkey

WebSurveyCreator

Qualtrics

Excel

R

SAS

SPSS

PowerPoint

Jobbeschreibung

Gartner, Inc. is seeking a seasoned market researcher to lead global B2B primary research initiatives. You will translate business needs into briefs and surveys, design interview guides, conduct interviews and focus groups, and synthesize data into actionable insights for enterprise strategy.

Responsibilities include developing surveys, analyzing data with statistical tools, and delivering executive presentations that guide marketing, sales and program management. Travel ~10% may be required.