Global AI Influencer Strategy Lead

ServiceNow; New York (NY); Vor Ort; USD 155.000 - 272.000; Vollzeit

Zusammenfassung

ServiceNow seeks a senior influencer marketing leader who can own the global influencer program, building authentic creator relationships across major platforms. You will drive strategic direction, establish a Center of Excellence, and partner with cross‑functional teams to scale impactful programs that boost awareness, credibility, and product adoption.

You’ll manage budgets, measure ROI, and push creative, platform‑native activations while staying ahead of trends and ensuring compliant,

Qualifikationen

• 7+ years in influencer marketing and creator partnerships.
• Fluency across platforms (LinkedIn, TikTok, Instagram, YouTube, Meta, Substack, Reddit, X and beyond).
• Leadership experience in matrixed organizations or with teams.
• Comfort with AI as a multiplier for research, content, and insights.
• Budget management of multi‑million‑dollar programs.
• Paid media strategy to amplify influencer content across channels.
• Analytical rigor and ability to translate data into action.
• Elite relationship-building with creators and agencies.
• Capability to scale creator programs with cross‑functional collaboration.

Aufgaben

• Build and steward the influencer Center of Excellence with frameworks, tools, and metrics.
• Own global influencer strategy and long‑term creator relationships to drive awareness and product adoption.
• Enable global and regional execution with local relevance and guidance.
• Identify creative opportunities and craft platform‑native campaigns with briefs.
• Cultivate authentic relationships with influencers and customer advocates.
• Define and execute influencer content amplification and paid distribution strategies.
• Manage agency partnerships and align objectives across teams.
• Collaborate with product marketing to align messaging and launches.
• Track ROI and performance, building scalable measurement frameworks.
• Stay ahead of trends and test emerging platforms and formats.
• Ensure compliance with legal standards while maintaining authenticity.
• Create scalable systems and playbooks for repeatable influencer programs.

Kenntnisse

Influencer marketing

Creator partnerships

Leadership

AI literacy

Budget management

Paid media strategy

Analytics

Relationship building

Cross-functional collaboration

Jobbeschreibung

ServiceNow seeks a senior influencer marketing leader who can own the global influencer program, building authentic creator relationships across major platforms. You will drive strategic direction, establish a Center of Excellence, and partner with cross‑functional teams to scale impactful programs that boost awareness, credibility, and product adoption.

You’ll manage budgets, measure ROI, and push creative, platform‑native activations while staying ahead of trends and ensuring compliant,