Senior Social Strategy Lead for Enterprise AI

ServiceNow; United States; Remote; USD 155,000 - 272,000; Full time

Benefits offered by this job

Health plans

Flexible spending accounts

401(k) plan

ESPP

Matching donations

Flexible time away

Family leave

Job summary

ServiceNow in the United States is seeking a seasoned Social & Content strategist to own the company’s social program across LinkedIn, Meta, YouTube, TikTok, X, and emerging channels.

You will define brand voice, build content architecture, activate a community of practitioners, and collaborate with product marketing, editorial leadership, and creative teams to translate strategy into creative, measurable results.

Qualifications

• 10+ years of demonstrated experience in social and content strategy.
• Deep platform fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms.
• Proven strategic leadership defining content architecture, positioning, and audience strategy for always-on brand channels.
• Brief-writing and strategic communication craft; distill complex brand challenges into actionable narratives.
• Data literacy and analytical rigor; translate findings into strategic decisions.
• Entrepreneurial spirit; capable of operating in ambiguity and driving new methods.

Responsibilities

• Own Social Strategy Across Platforms: Define strategic vision for ServiceNow across major platforms and emerging channels.
• Build Content Architecture: Develop integrated, always-on programming and ensure brand standards across formats.
• Cultivate & Activate Community: Leverage practitioner communities to uncover insights and moments of cultural relevance.
• Leverage Performance & Insights: Use analytics to refine strategy and justify pivots with evidence.
• Lead Cross-Functional Execution: Collaborate with product marketing, editorial, and creative teams to align social with broader branding.
• Stay Ahead of the Curve: Monitor trends and build listening programs for proactive activations.

Skills

Social strategy

Content leadership

Platform fluency

Creative briefs

Data-driven

B2B tech experience

Job description

ServiceNow in the United States is seeking a seasoned Social & Content strategist to own the company’s social program across LinkedIn, Meta, YouTube, TikTok, X, and emerging channels.

You will define brand voice, build content architecture, activate a community of practitioners, and collaborate with product marketing, editorial leadership, and creative teams to translate strategy into creative, measurable results.