Global Influencer Marketing Lead, Programs & Amplification

ServiceNow; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflow to help the Fortune 500 work smarter. They serve 85% of the Fortune 500 and are building an AI-native culture where technology and talent are unstoppable together.

We are seeking a leader to build and lead the global influencer program, establish the influencer center of excellence, and drive strategic partnerships with agencies while enabling regional execution and ensuring compliance.

Qualifications

• 7+ years in influencer marketing and creator partnerships.
• Deep platform fluency and paid media expertise.
• Analytical rigor and relationship-building skills.

Responsibilities

• Build and steward the influencer center of excellence.
• Own brand influencer strategy, paid amplification, and agency partnerships.
• Enable regional execution and ensure compliance.

Skills

Influencer marketing strategy

Creator partnerships

Paid media optimization

Analytics & measurement

Relationship building

Brand strategy

Job description

ServiceNow is the AI control tower for business reinvention, bringing together AI, data, and workflow to help the Fortune 500 work smarter. They serve 85% of the Fortune 500 and are building an AI-native culture where technology and talent are unstoppable together.

We are seeking a leader to build and lead the global influencer program, establish the influencer center of excellence, and drive strategic partnerships with agencies while enabling regional execution and ensuring compliance.