Senior Social Strategy Lead — Enterprise Tech & AI

Servicenow; New York (NY); On-site; USD 155,000 - 272,000; Full time

Job summary

ServiceNow is seeking a senior leader to own the strategic vision for our social and content program across platforms such as Meta, LinkedIn, YouTube, TikTok, and X. You will partner with creative teams, product marketing, editorial leadership, and community managers to bring that strategy to life with excellence and intention.

You will define our brand voice in social spaces, expand our content pillars based on audience insights, and activate a dynamic community to drive buzz, credibility, and

Qualifications

• 10+ years of demonstrated experience in social and content strategy.
• Deep fluency across LinkedIn, Meta, TikTok, YouTube, and emerging platforms.
• Proven lead- ship defining content architecture, positioning, and audience strategy.
• Brief-writing and strategic communication craft enabling teams to solve problems.
• Strong data literacy; able to translate performance into strategy.
• Experience in B2B, tech, or complex categories with credibility.
• Cross-functional leadership and stakeholder management skills.
• Creative judgment and attention to detail with a standards-driven approach.

Responsibilities

• Define the strategic vision for ServiceNow's social and content program across platforms.
• Develop integrated content architectures and always-on programming.
• Cultivate and activate the community to uncover insights and signals.
• Use performance data and insights to refine strategy and justify pivots.
• Lead cross-functional execution with product marketing, editorial, and paid media.
• Stay ahead of trends and evolve the program with cultural relevance.

Skills

Social strategy leadership

Platform fluency

Editorial writing

Audience strategy

Data literacy

Cross-functional collaboration

Creative judgment

Entrepreneurial mindset

Job description

ServiceNow is seeking a senior leader to own the strategic vision for our social and content program across platforms such as Meta, LinkedIn, YouTube, TikTok, and X. You will partner with creative teams, product marketing, editorial leadership, and community managers to bring that strategy to life with excellence and intention.

You will define our brand voice in social spaces, expand our content pillars based on audience insights, and activate a dynamic community to drive buzz, credibility, and