Global ABM & Demand Strategy Lead

Pebl; United States; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible Time Off

Parental Leave

Health and Dental Insurance

Retirement Savings + Employee Incenti

Job summary

Pebl is seeking a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. You will own the strategy that connects market intelligence, intent data, and multi-channel execution into a scalable pipeline across our target verticals.

You’ll work with the Head of Demand Generation, partner with Sales and RevOps, and be accountable to pipeline outcomes, not MQLs. If you’ve built a 3-tier ABM program from scratch in a complex B2B motion, this role was designed for

Qualifications

• 7+ years in B2B demand generation or ABM, with senior/lead experience
• Proven ability to build and run a 3-tier ABM program with measurable pipeline outcomes
• Deep familiarity with intent data platforms and turning signals into targeting decisions
• Experience managing paid media budgets > $1M annually and hands-on channel strategy
• Track record partnering with Sales to define ICP and align outbound/inbound motion
• Proficiency in MAP platforms (Marketo/HubSpot/Inflection or equivalent) and Salesforce
• Comfort working in ambiguous, fast-moving environments with high autonomy

Responsibilities

• Design and operate a full 3-tier ABM model across top-tier, mid-market, and programmatic engagement
• Develop Tier 1/2 target account lists refreshed quarterly using intent signals and CRM data
• Create multi-threaded buying committee strategies within each account
• Manage bespoke account experiences including personalized landing pages and content sequencing
• Own paid channel strategy and manage budgets with agency partners for pipeline outcomes
• Build and own campaign attribution reporting tied to enterprise dashboards
• Collaborate with Sales and RevOps to ensure pipeline health and KPI alignment
• Partner with Product Marketing to reflect positioning and differentiation

Skills

ABM strategy

Demand generation

B2B marketing

Paid media management

ICP definition

MAP platforms

CRM (Salesforce)

Cross-functional collaboration

Analytical mindset

Tools

Bombora

6sense

G2

Demandbase

Marketo

HubSpot

Inflection

Salesforce

Job description

Pebl is seeking a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. You will own the strategy that connects market intelligence, intent data, and multi-channel execution into a scalable pipeline across our target verticals.

You’ll work with the Head of Demand Generation, partner with Sales and RevOps, and be accountable to pipeline outcomes, not MQLs. If you’ve built a 3-tier ABM program from scratch in a complex B2B motion, this role was designed for