Global ABM & Demand Strategy Director

OpenKrill; United States; On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible Time Off

Parental Leave

Health and Dental Insurance

Retirement Savings + Employee Incenti

Equity or bonus potential

Job summary

Pebl is seeking a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. You will connect market intelligence, intent data, and multi-channel execution into a repeatable pipeline system across target verticals.

You will partner with Sales, RevOps, and Marketing to drive measurable pipeline outcomes. The role requires 7+ years in B2B demand generation or ABM, plus proven experience running a 3-tier ABM program and managing large paid media budgets.

Qualifications

• 7+ years in B2B demand generation or ABM; senior or lead role preferred.
• Proven ability to build and run a 3-tier ABM program with measurable outcomes.
• Experience managing paid media budgets >$1M annually; hands-on channel strategy.
• Partner with Sales to define ICP, build account lists, and drive aligned motions.
• Proficient in MAP platforms and Salesforce; data-driven and outcome-focused.

Responsibilities

• Design and operate a full 3-tier ABM model for top-tier to scale programs.
• Own paid channel strategy with agency partner; optimize CPL with budget control.
• Establish account engagement scoring and attribution reporting to leadership.
• Lead vertical pilots and replicate playbooks for future verticals.
• Collaborate with Product Marketing to reflect positioning in demand programs.

Skills

ABM strategy

Demand generation

Paid media budgeting

MAP platforms

CRM (Salesforce)

Sales alignment

Analytics & reporting

Tools

Bombora

6sense

G2

Demandbase

DreamData

Marketo

HubSpot

Job description

Pebl is seeking a Lead ABM & Demand Strategist to architect and run Pebl's account-based go-to-market engine. You will connect market intelligence, intent data, and multi-channel execution into a repeatable pipeline system across target verticals.

You will partner with Sales, RevOps, and Marketing to drive measurable pipeline outcomes. The role requires 7+ years in B2B demand generation or ABM, plus proven experience running a 3-tier ABM program and managing large paid media budgets.