Global ABM Campaign Lead for AI SaaS

DeepL; London (KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Virtual Shares

30 days annual leave

Regular in-person team events

Job summary

DeepL is seeking a Senior Integrated Campaign Manager to own persona-driven campaigns for Global Operators. You will partner with Product Marketing, SDR, and Field Marketing to shape strategy, narrative, and channel mix that speaks to leaders who buy in global organizations.

This role sits at the intersection of integrated marketing, demand generation, and ABM, coordinating multi-channel programs from concept to launch and driving measurable pipeline impact.

Qualifications

• 5+ years of experience in B2B SaaS marketing, campaign management, demand generation, or ABM roles.
• Proven track record of managing complex, multi-channel campaigns from strategy through execution.
• Understanding account-based marketing programs, including account tiering, personalized content, and multi-touch orchestration alongside Sales.
• Demonstrated success driving pipeline generation and revenue growth through integrated and account-based campaigns.
• Strong project management skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Data-driven decision-making and proficiency in campaign analytics, attribution, and performance optimization.
• Excellent communication skills for cross-functional collaboration and stakeholder management, particularly with Sales and SDR teams.
• AI literacy, including familiarity with GenAI tools for campaign planning, content creation, and execution.
• Preferred: previous experience in high-growth SaaS companies (Series B–IPO stage).
• Preferred: experience with ABM platforms (e.g., 6sense, Demandbase, RollWorks) in addition to core marketing tech.

Responsibilities

• Campaign Strategy & Execution: translate capabilities into pipeline-driving campaigns tailored to persona priorities.
• ABM: design and execute programs for prioritized accounts and tiers.
• Measurement & Optimization: set KPIs, track performance, and optimize campaigns.
• Cross-Functional Collaboration: align with Sales, SDR, Product Marketing, Content, and Regional Marketing.

Skills

B2B SaaS marketing

Campaign management

Demand generation

ABM

Cross-functional collaboration

Tools

HubSpot

Salesforce

ABM platforms

Job description

DeepL is seeking a Senior Integrated Campaign Manager to own persona-driven campaigns for Global Operators. You will partner with Product Marketing, SDR, and Field Marketing to shape strategy, narrative, and channel mix that speaks to leaders who buy in global organizations.

This role sits at the intersection of integrated marketing, demand generation, and ABM, coordinating multi-channel programs from concept to launch and driving measurable pipeline impact.