Senior Integrated Campaign Leader (ABM & Launch Programs)

Deepgram; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Deepgram is seeking a Demand Generation Lead to orchestrate integrated campaigns that span paid digital, email, content, and events. You will partner with Product Marketing, Brand, Events, SDR leadership, and Sales to move initiatives from brief to pipeline.

The role emphasizes AI-native workflows, data-driven decision making, and the ability to adapt as roadmaps shift in a fast-growing AI company. A strong track record at the enterprise level is preferred, with a header on regional or vertical

Qualifications

• Launched integrated campaigns across multiple channels.
• Runs ABM/ABX programs for enterprise buyers and can show pipeline impact.
• Translates a positioning doc into a single story across ad copy, emails and SDR outreach.
• Builds campaign sequences hands-on with SDR teams in Outreach.
• Knows Salesforce campaign structures and MDF programs from first touch to close.
• Sets KPIs upfront, conducts retros, and cuts what isn’t working.
• Creates lightweight, agile cross-team processes like shared calendars.
• Operates AI-native workflows for briefs, copy variants, and reporting.
• Maintains rigor and adaptability when roadmaps shift.

Responsibilities

• Lead product launches as integrated campaigns for demand generation.
• Manage cross-functional campaign calendar with GTM teams.
• Run always-on ABX programs for priority verticals and named accounts.
• Coordinate pre/post-event campaigns including major conferences.
• Collaborate with partner marketing and alliances (e.g., AWS, Twilio, NVIDIA).
• Partner with SDR leadership to optimize sequences and proof steps.
• Report weekly on campaign performance and pipeline impact.
• Define success metrics and continuously optimize spend and ROI.

Skills

Integrated launch campaigns

ABM/ABX programs

Positioning to storytelling

Campaign sequences

Salesforce campaigns

KPIs and retros

Lightweight cross-team processes

AI-native workflows

Roadmap adaptability

Tools

Outreach

Salesforce

HubSpot

Job description

Deepgram is seeking a Demand Generation Lead to orchestrate integrated campaigns that span paid digital, email, content, and events. You will partner with Product Marketing, Brand, Events, SDR leadership, and Sales to move initiatives from brief to pipeline.

The role emphasizes AI-native workflows, data-driven decision making, and the ability to adapt as roadmaps shift in a fast-growing AI company. A strong track record at the enterprise level is preferred, with a header on regional or vertical