Senior Integrated Campaign Lead - AI-First Growth

Deepgram; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Deepgram in San Francisco is seeking a Demand Gen Campaign Lead to drive integrated, ABM-based campaigns for our enterprise voice AI products, partnering with Product Marketing, Events, SDRs and Sales to convert awareness into pipeline.

You will own template creation, KPI tracking, and cross-functional calendars, leveraging AI-enabled workflows and tools like HubSpot, Outreach and Salesforce to measure impact across verticals such as contact centers and healthcare.

Qualifications

• Has taken a product launch to market as one integrated campaign across channels.
• Runs account-based programs for enterprise buyers with measurable pipeline.
• Turns positioning into a single story across ads, email, landing pages, and SDR opener.
• Builds campaign sequences hands-on with SDR teams in Outreach or a similar tool.
• Knows Salesforce campaign structures well enough to trace campaigns, including partner and MDF programs.
• Sets KPIs up front, runs honest retros, and cuts what isn’t working.
• Creates lightweight, agile processes like a shared calendar and intake that many teams actually use.
• Operates AI-native: builds human+AI workflows for briefs, copy variants, list building, and reporting.

Responsibilities

• Run product launches as integrated campaigns across paid digital, email, content, web, events, SDR outreach, and partners.
• Build the launch template and integrated campaign playbook so new launches, verticals, and regions plug in without a rebuild.
• Run always-on ABX programs for priority verticals and named accounts.
• Coordinate pre-event, onsite, and post-event campaigns with Events & Field Marketing.
• Co-design sequences, talk tracks, and proof steps with SDR leadership for every campaign.
• Run partner campaigns with Partner Marketing and partners like AWS, Twilio, and NVIDIA, including MDF-funded programs.
• Set KPIs before every launch, report weekly, and retro on campaigns showing pipeline impact.
• Own the cross-functional campaign calendar and intake process that Demand Gen, Product Marketing, Brand, Content, Events, and Sales plan against.

Skills

Campaign launches

ABM/ABX campaigns

Demand generation

Multi-channel marketing

Salesforce campaigns

KPIs & analytics

AI-native workflows

Cross-functional collaboration

Tools

HubSpot

Outreach

Salesforce

Dreamdata

LinkedIn Ads

Google Ads

Job description

Deepgram in San Francisco is seeking a Demand Gen Campaign Lead to drive integrated, ABM-based campaigns for our enterprise voice AI products, partnering with Product Marketing, Events, SDRs and Sales to convert awareness into pipeline.

You will own template creation, KPI tracking, and cross-functional calendars, leveraging AI-enabled workflows and tools like HubSpot, Outreach and Salesforce to measure impact across verticals such as contact centers and healthcare.