Generation manager in fintech

HES FinTech; United States; Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Гибридный формат работы

Конкурентная оплата по результатам

Job summary

HES FinTech приглашает в команду Lead Generation Manager для самостоятельного ведения outbound‑активностей и масштабирования процессов лидогенерации. Вы будете тестировать новые инструменты, автоматизировать задачи, оптимизировать рабочиеflows и повышать качество лидов.

Требуется опыт B2B‑продаж, знание инструментов типа Apollo, LinkedIn, Lemlist и умение анализировать показатели кампаний. Гибкий формат работы: офис, гибрид или удалённо.

Qualifications

• Опыт ведения outbound‑продаж и лидогенерации в B2B
• Умение работать с воронкой продаж: MQL/SQL и возможности
• Опыт работы с инструментами подачи лидов и email‑outreach
• Отличная письменная и устная коммуникация, внимание к деталям

Responsibilities

• Проводить исследования целевых рынков и ICP.
• Настраивать и оптимизировать многоканальные кампании (LinkedIn, email).
• Разрабатывать персонализированные сценарии и последовательности outreach.
• Работать с инструментами обогащения, верификации и автоматизации лидов.
• Собирать и поддерживать базу в CRM и анализировать метрики кампаний.

Skills

Lead generation

Outbound sales

Business development

CRM

AB-тестирование

Английский B2+

Tools

Apollo

Clay

LinkedIn

Mailchimp

Snov.io

Lemlist

Job description

Описание:

HES FinTech develops advanced lending software solutions for banks, financial institutions, and fintech companies. Our platform helps organizations automate lending processes, improve risk management, and scale digital lending operations. We are looking for a Lead Generation Manager who can independently manage outbound activities end-to-end and help us make our lead generation processes more scalable, efficient, and automated. This role is a good fit for someone who enjoys not only running outreach campaigns, but also improving the systems behind them - testing new tools, automating repetitive tasks, optimizing workflows, and continuously looking for ways to improve lead quality and conversion.

Задачи:

Research target markets, industries, companies, and decision-makers based on ICP and business priorities. Build and maintain high-quality prospect databases for outbound campaigns. Segment target audiences and identify relevant outreach hypotheses. Launch and manage multichannel outbound campaigns across LinkedIn and email Create and optimize personalized outreach sequences, follow-ups, and messaging for different ICPs and segments. Work with prospecting, enrichment, verification, and automation tools. Automate lead sourcing, enrichment, verification, outreach, and follow-up processes where possible. Build and improve scalable lead generation workflows while maintaining a high level of personalization Identify repetitive manual tasks and propose ways to automate or streamline them. Test and implement new lead generation and automation tools. Set up and optimize automated outreach workflows and sequences. Work with responses from cold and warm leads, develop interest, handle objections, and move prospects toward qualification. Qualify leads and hand over relevant opportunities to the sales team. Maintain accurate lead and activity data in CRM Collaborate closely with Sales and Marketing on ICP, messaging, campaigns, and lead quality. Track campaign performance and key metrics such as reply rate, positive reply rate, meeting rate, SQL conversion, and pipeline contribution. Run A/B tests across messaging, segments, channels, and sequences. Analyze campaign performance and continuously improve outreach strategy and processes.

Требования:

3+ years of relevant experience in lead generation, outbound sales, business development, or a similar role. Experience in a digital B2B environment. Proven hands-on experience launching, managing, and optimizing successful outbound outreach campaigns. Experience with lead generation and prospecting tools such as Apollo, Clay, LinkedIn, as well as email outreach platforms such as MailChimp, Snov.io, Lemlist, or similar tools. Strong understanding of the B2B sales funnel, including prospects, MQLs, SQLs, and opportunities. Experience communicating with both cold and warm leads and proactively developing their interest. Strong written and verbal communication skills. Excellent attention to detail and analytical thinking. Ability to independently identify problems and find solutions. A proactive mindset and genuine interest in communicating with prospects and building trust. English level B2+ or higher Будет плюсом: Experience in B2B sales will be an advantage; Knowledge of the SPIN selling methodology will be a plus

Условия:

Flexible working format: office, hybrid, or remote. Compensation consisting of a fixed salary plus performance-based incentives. The opportunity to directly influence our outbound strategy, experiment with new channels and approaches, and improve the lead generation process based on measurable results.