generation specialist in B2B

Научсофт; United States; Remote; USD 50,000 - 70,000; Full time

Benefits offered by this job

25 days vacation

Medical insurance

Remote work option

Professional training

Language courses

Corporate events

Job summary

Nauchsoft, an international software development and IT consulting company, is seeking a full-time Lead Generation specialist to design and optimize a scalable lead generation process, primarily through LinkedIn and other B2B channels, to deliver high-quality leads for the sales team.

You will develop campaigns, target ICPs, refine messaging, manage CRM data, track metrics, and collaborate with Sales and Marketing to ensure smooth lead handover.

Qualifications

• Around 1 year of experience in B2B lead generation or outbound marketing.
• Practical experience with LinkedIn Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, GetSales).
• Solid understanding of B2B sales funnels and lead qualification processes.
• Strong communication and English writing skills (Upper-Intermediate level or higher).
• Excellent analytical skills and attention to detail.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Responsibilities

• Develop and execute LinkedIn outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors).
• Identify and segment target audiences based on ICPs and buyer personas.
• Optimize LinkedIn profiles and company pages to increase engagement and conversion rates.
• Create, test, and refine outreach message sequences and follow-ups.
• Manage and maintain CRM data accuracy (MiniCRM via Google Sheets).
• Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports.
• Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.

Skills

LinkedIn outreach

B2B lead generation

English writing

Campaign optimization

Analytics

Team collaboration

Tools

LinkedIn Sales Navigator

Expandi

Waalaxy

Lemlist

Dripify

Apollo

GetSales

MiniCRM

Job description

Описание

Nauchsoft, an international software development and IT consulting company, is looking for a full-time Lead Generation specialist. We have been in the IT business for 37 years and continue growing. The main goal of this role is to design and optimize a predictable, scalable lead generation process – primarily through LinkedIn and other B2B channels – to deliver high-quality leads that can be effectively converted by the sales team into business opportunities.

Задачи

• Develop and execute LinkedIn outreach campaigns targeting specific industries and decision-makers (C-level, VP, Directors).
• Identify and segment target audiences based on ICPs and buyer personas.
• Optimize LinkedIn profiles and company pages to increase engagement and conversion rates.
• Create, test, and refine outreach message sequences and follow-ups.
• Manage and maintain CRM data accuracy (MiniCRM via Google Sheets).
• Track key metrics (response rate, reply rate, conversion to SQL) and prepare regular performance reports.
• Collaborate closely with Sales and Marketing teams to ensure a smooth lead handover and maintain a consistent feedback loop.

Требования

• Around 1 year of experience in B2B lead generation or outbound marketing (entry-level candidates are also welcome).
• Practical experience with LinkedIn Sales Navigator and outreach automation tools (e.g., Expandi, Waalaxy, Lemlist, Dripify, Apollo, GetSales).
• Solid understanding of B2B sales funnels and lead qualification processes.
• Strong communication and English writing skills (Upper-Intermediate level or higher).
• Excellent analytical skills and attention to detail.
• Ability to manage multiple campaigns simultaneously and meet deadlines.

Будет плюсом

• Experience with CRM systems (HubSpot, Zoho, Salesforce).
• Familiarity with data enrichment tools (Apollo.io, Lusha, Clay, Phantombuster).
• Basic knowledge of email marketing or cold email campaigns.
• Understanding of paid promotions on LinkedIn or other social platforms.
• Interest in AI-driven automation and data-driven marketing.

Условия

• Working hours start after 14.00.
• Opportunity for professional self-realization and growth.
• 25 days of paid vacation.
• Medical insurance and 100% payment for sick leave.
• Professional training and obtaining certificates at the company's expense.
• Foreign language courses and other corporate programs.
• A variety of corporate events.
• Bonuses in case of wedding or a child’s birth.
• The possibility of remote work from any location.