General Sales Manager

Deacon Jones Honda; Goldsboro (NC); On-site; USD 120,000 - 170,000; Full time

Job summary

Deacon Jones Honda in Goldsboro, NC is seeking a General Sales Manager to lead the sales team and drive revenue growth. You will set ambitious goals and coach staff to achieve top performance, ensuring a superior customer experience across every sale.

You will partner with leadership on pricing, promotions, and inventory strategies, oversee the entire sales process from greeting to delivery, and mentor staff to build a strong, compliant dealership operation.

Qualifications

• Demonstrated experience in automotive sales management.
• Strong skills in customer relationship management, negotiation, and closing techniques within a retail or dealership environment.
• Proficiency in sales reporting, forecasting, and using dealership management or CRM software to track performance and opportunities.
• Ability to create and implement sales strategies, marketing initiatives, and pricing plans that support growth and profitability.
• Excellent communication, coaching, and interpersonal skills, with the ability to motivate diverse teams and foster a respectful workplace.
• Solid organizational and problem-solving abilities, including managing multiple priorities, inventory, and operational details.
• Previous on-site leadership experience in an automotive dealership or similar environment; experience in the North Carolina market is a plus.
• Valid driver’s license with an acceptable driving record

Responsibilities

• Oversee the sales department and set ambitious goals.
• Coach sales team to achieve objectives and high performance.
• Manage the sales process from customer greeting through delivery.
• Collaborate on sales strategies, pricing initiatives, and promotional campaigns.
• Oversee inventory, desking deals, and coordination with finance and service.
• Recruit, train, schedule, and mentor staff.
• Analyze reports and market trends to drive revenue growth and uphold dealership standards.

Skills

Automotive sales management

Customer relationship management

Negotiation & closing techniques

Sales reporting & forecasting

CRM software proficiency

Sales strategy & pricing

Communication & leadership

Organizational & problem-solving

On-site dealership leadership

NC market knowledge

Tools

Dealership Management System

Job description

Company Description

Deacon Jones Auto Group has been serving communities across North Carolina for more than 40 years. Guided by the principle “We Treat You How We Would Like to be Treated,” Deacon Jones Honda of Goldsboro, NC strives to provide a welcoming, respectful experience for every customer.

Role Description

The General Sales Manager is a full-time, on-site role based at Deacon Jones Honda in Goldsboro, NC. This role oversees the sales department, including setting sales goals, monitoring performance, and coaching sales team members to achieve individual and store objectives. Daily responsibilities include managing the sales process from customer greeting through delivery, ensuring consistent application of sales best practices, and maintaining a high level of customer satisfaction. The General Sales Manager collaborates with leadership to develop and implement sales strategies, pricing initiatives, and promotional campaigns, while managing inventory, desking deals, and working closely with finance and service departments. The role also involves recruiting, training, scheduling, and mentoring staff, as well as analyzing reports and market trends to drive revenue growth and uphold dealership standards.

Qualifications

• Demonstrated experience in automotive sales management, including leading and developing high-performing sales teams.
• Strong skills in customer relationship management, negotiation, and closing techniques within a retail or dealership environment.
• Proficiency in sales reporting, forecasting, and using dealership management or CRM software to track performance and opportunities.
• Ability to create and implement sales strategies, marketing initiatives, and pricing plans that support growth and profitability.
• Excellent communication, coaching, and interpersonal skills, with the ability to motivate diverse teams and foster a respectful workplace.
• Solid organizational and problem-solving abilities, including managing multiple priorities, inventory, and operational details.
• Previous on-site leadership experience in an automotive dealership or similar environment; experience in the North Carolina market is a plus.
• Valid driver’s license with an acceptable driving record