General Sales Manager

Valleymitsubishi Longmont; Longmont (CO); On-site; USD 90,000 - 140,000; Full time

Job summary

Weibel Auto Group in Longmont, CO seeks an energetic General Sales Manager to oversee all sales operations and drive results through team development. Ideal candidate has a track record in automotive sales management and a current GSM role or equivalent leadership in a retail environment, with strong people skills and customer focus.

The role emphasizes coaching, showroom leadership, CRM-driven follow-up, and collaboration with service and finance teams to maximize profitability and CSI scores

Qualifications

• Minimum two years GSM experience overseeing the entire dealership variable operation.
• Proven history of building and training a sales team with strong CSI and profits.
• Strong background in driving showroom and internet traffic, SEO/SEM, direct mail.
• Experience leading a BDC department.
• Experience in Used Vehicle purchasing, merchandising and marketing.
• Expertise supervising desk managers and improving F/I income through mentorship.

Responsibilities

• Coach sales team on closing techniques through training and active participation, and lead profitability of your teams.
• Lead all showroom activities and maintain an experienced level of product knowledge.
• Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
• Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
• Conduct daily and weekly sales training meetings for Sales and Product Specialists.
• Mentor new and experienced sales reps on standard methodologies for improving performance.
• Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
• Establish delivery procedures and monitor performance and execution.
• Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
• Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.

Skills

GSM experience

Sales leadership

Coaching training

Showroom management

CSI improvement

SEO SEM

BDC leadership

Used vehicle sourcing

Mentorship

Tools

CRM system

Job description

About this job: Are you an energetic, experienced sales professional in the Automotive industry? The General Sales Manager will oversee all sales operations and be responsible for ultimately driving results and developing their people's skill sets further. An ideal candidate will be in a current position of Sales management in a retail/public facing format; preferably automotive, but not that is not required with an appropriate track record of sales & management success in other industries.

Responsibilities

• Coach sales team on proper closing techniques through training and active participation, and lead profitability of your teams.
• Lead all showroom activities and maintain an experienced level of product knowledge.
• Ensure high Customer Satisfaction scores and analyze these metrics to isolate areas for improvement.
• Hire, motivate, and monitor the performance of New and Used team, Internet Sales, Finance Managers and Service Drive Sales.
• Conduct daily and weekly sales training meetings for Sales and Product Specialists.
• Mentor new and experienced sales reps on standard methodologies for improving performance.
• Ensure proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system.
• Establish delivery procedures and monitor performance and execution.
• Guarantee delivery includes an introduction to the service department and scheduling of the first service appointment.
• Achieve forecasted goals and objectives for dealership and OEM sales, gross, and key expenses on a monthly and annual basis.

Qualifications

• Minimum two years of GSM experience with responsibility for the entire variable operation of a successful dealership
• Possess successful history of building and training a sales team, strong CSI scores and above average gross and net departmental profits
• Strong background in building showroom and internet traffic, SEO and SEM, direct mail and other traditional media
• Extensive background in leading a BDC department
• Some experience in Used Vehicle purchasing, merchandising and marketing
• Expertise in supervising the everyday efforts of desk managers and improving F/I income through mentorship and training

Our Goal at Weibel Auto Group is to create an exceptional environment for our customers and employees for the continual well-being and growth of everyone involved. We are all working together to build a stronger and better dealership and community in which to work and live. By working together in a spirit of cooperation and teamwork, our dealership will be unsurpassed for its quality, integrity, and service.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.