Gaming CRM Campaigns Specialist

Bet365 Company; Denver (CO); On-site; USD 50,000 - 60,000; Full time

Job summary

bet365 is a leading online gambling company with a global footprint and extensive CRM initiatives. The CRM Associate, Gaming role focuses on planning and executing CRM promotional and lifecycle campaigns across multiple regions, delivering localized campaigns that adhere to regulatory and branding standards.

You will support daily tasks including planning, testing, executing, and analyzing campaigns to drive engagement and growth.

Qualifications

• Experience in a CRM or marketing role is preferred.
• Strong organization and attention to detail in fast-paced environments.
• Passion for casino products and understanding of customer engagement.
• Ability to use data insights and KPIs to drive results.

Responsibilities

• Plan, test, and execute CRM campaigns across regions.
• Ensure campaigns follow regulatory and brand guidelines.
• Analyze campaign performance and optimize for engagement.
• Collaborate with stakeholders to meet departmental objectives.

Skills

CRM Campaigns

Campaign Planning

Data Analysis

A/B Testing

Stakeholder Mgmt

Tools

Optimove

Braze

Job description

bet365 is a leading online gambling company with a global footprint and extensive CRM initiatives. The CRM Associate, Gaming role focuses on planning and executing CRM promotional and lifecycle campaigns across multiple regions, delivering localized campaigns that adhere to regulatory and branding standards.

You will support daily tasks including planning, testing, executing, and analyzing campaigns to drive engagement and growth.