CRM Operations Associate

Bet365 Company; Denver (CO); Hybrid; USD 50,000 - 60,000; Full time

Job summary

bet365 is seeking a CRM Operations Associate to manage day-to-day promotions and lifecycle campaigns across the USA and Canada, with a hybrid work option. You will create communications, offer pages, test and execute CRM campaigns, localizing content to regulatory and brand standards while driving retention and loyalty.

The role leverages CMS tools and engagement platforms, requiring collaboration with stakeholders to ensure quality across channels.

Qualifications

• Experience in a CRM or marketing role is preferred.
• Strong organizational skills and attention to detail in a fast-paced environment.
• Familiarity with CMS and customer engagement platforms, plus collaboration with stakeholders.

Responsibilities

• Build, test, and optimize CRM campaigns across channels (email, in-app, push).
• Create and maintain offer content within a CMS.
• Execute, test, and monitor campaigns to ensure quality and regulatory compliance.
• Proofread content before publication and ensure brand alignment.
• Collaborate with stakeholders to meet department and company needs.

Skills

CRM experience

Organization

Attention to detail

Communication skills

Stakeholder collaboration

Tools

Contentful

Braze

Optimove

Monday.com

Job description

• Compensation: USD 50,000 - USD 60,000 - yearly

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 100 million customers in 26 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As a CRM Operations Associate, you willbe responsible for the day-to-day execution of promotions and lifecycle campaigns across the USA and Canada.

You will support the team in daily tasks such as creating communications, offer pages, testing and executing Sports CRM campaigns.

You will deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. You will prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of bet365 users.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $50,000 and $60,000 annually.

Qualifications

• Experience working in a CRM or marketing related role preferred.
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• Passion for sports and a good understanding of online sports betting mechanics and promotions is preferred.
• Exceptional communication and interpersonal skills.

Additional Information

• Building and testing a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Building and maintaining offer content using a Content Management System.
• Executing, testing, and maintaining the offer campaigns.
• Ensuring all content adheres to quality standards, regulation and brand guidelines.
• Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.