CRM Operations Manager

bet365

Denver (CO)

On-site

USD 95,000 - 125,000

Full time

14 days+

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Job summary

A leading online gaming company in Denver is seeking a proactive individual for an entry-level CRM role. Join their team to enhance customer journeys and implement strategic marketing initiatives while promoting a data-driven culture. Ideal candidates will have CRM expertise and strong communication skills. A full-time commitment is expected with a competitive salary range of $95k-$125k annually.

Qualifications

Proven experience working in CRM related roles, experience leading a team is preferred.
Comprehensive knowledge of Customer Data Platforms is essential.
Proven track record of delivering growth through lifecycle and retention strategies.

Responsibilities

Focus on optimizing the customer journey and enhancing overall customer experience.
Create strategic roadmaps and develop lifecycle communications.
Manage and develop a high-performing team.

Skills

CRM expertise

Customer focus

Analytical skills

Leadership

Project management

Effective communication

Tools

Optimove

Braze

Job description

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This range is provided by bet365. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range

$95,000.00/yr - $125,000.00/yr

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In‑Play betting has solidified our market‑leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward‑thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

You will focus on optimizing the customer journey and enhancing the overall customer experience, while supporting the broader CRM team, by creating strategic roadmaps and developing and implementing lifecycle communications and operational processes to drive long‑term engagement and loyalty for US and Canadian customers.

As a self‑motivated, proactive, and detail‑oriented individual, you will demonstrate a results‑driven approach with proven CRM expertise, strong customer focus, and analytical skills. You will coach and develop a multi‑skilled team, effectively managing campaigns to ensure deadlines are met with high accuracy and efficiency.

The salary range for this position is between $95,000 to $125,000 annually.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications

Proven experience working in CRM related roles, experience leading a team is preferred.
Comprehensive knowledge of Customer Data Platforms such as Optimove, or Execution Platforms such as Braze is essential.
Experience in developing and implementing complex and efficient operational processes.
Deep understanding of the online gambling industry and main competitors.
Proven track record of delivering growth through lifecycle and retention strategies.
Experience with planning, project management, execution and evaluation against target metrics.
Results driven with the desire to test, re‑evaluate, optimize, and test again.
Ability to work under pressure, use own initiative and deliver results to meet the needs of stakeholders.
Experience collaborating across departments and building relationships.
Effective communication skills, both written and verbal at all levels.

Additional Information

Leading the lifecycle marketing strategy and execution, and support go‑to‑market strategy.
Scaling executional capacity by establishing best‑in‑class operational processes and creating efficiencies within CRM systems and promotional fulfilment.
Owning and overseeing end‑to‑end set‑up and fulfillment of cross‑channel campaigns (email, push, in‑app) for promotional campaigns and lifecycle user journeys.
Fostering a data‑driven culture by employing A/B testing and other testing methods.
Implementing localized CRM strategies and messaging, delivering high‑quality campaign roadmaps in a timely manner.
Establishing and tracking KPIs and engagement metrics to measure CRM campaign success.
Managing and developing a high‑performing team, providing guidance and support to achieve CRM goals.
Presenting reports and territory insights to senior stakeholders, highlighting CRM campaign impacts, success, and recommendations.
Monitoring industry best practices and competitor trends to ensure CRM plans are relevant and delivered to the highest possible standard.
Liaising with key stakeholders and other marketing departments to maximize opportunities and achieve departmental objectives.