CRM Associate (Gaming)

Bet365careers; Denver (CO); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) with company match

Annual Bonus Plan

33 days PTO per year

Health & Wellness plans

Job summary

bet365 is seeking a CRM Associate, Gaming to plan and execute CRM promotional and lifecycle campaigns across regions. You will support daily tasks such as planning, testing, executing and analyzing campaigns while ensuring compliance with regulatory and brand standards.

The role is full-time with strong growth potential within a global operator. Responsibilities include building campaigns across the customer lifecycle, analyzing performance, and collaborating with stakeholders to optimize

Qualifications

• Experience in a CRM or marketing-related role is preferred.
• Excellent organization and prioritization with high attention to detail in a fast-paced environment.
• Passion for casino games and understanding of what engages customers.
• Understanding of online casino betting mechanics, promotions and KPIs.
• Familiarity with CRM tools and customer data platforms such as Optimove and Braze.
• Understanding of customer behaviors and lifecycles in online casino.

Responsibilities

• Build and drive campaigns to engage customers across the lifecycle.
• Ensure CRM activities adhere to quality, regulation, and brand guidelines.
• Analyze campaign performance and provide insights to improve engagement.
• Follow existing strategic decisions and guidelines.
• Develop CRM knowledge and expertise.
• Collaborate with stakeholders to meet department and company needs.
• Monitor trends and opportunities to optimize CRM delivery.
• Foster a data-driven culture and monitor customer behaviours to optimize performance.

Skills

CRM experience

Campaign planning

Data analysis

A/B testing

Communication

Team player

Attention to detail

Analytical mindset

Tools

Optimove

Braze

Job description

As CRM Associate, Gaming you will responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard.

Full-time

Closes 12/28/2026

You will support the team in the daily tasks such as planning, testing, executing and analyzing CRM campaigns. You will deliver promotional plans ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.

The salary range for this position is between $50,000 to $60,000 annually.

Preferred Skills and Experience

Experience working in a CRM or marketing related role preferred

Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.

Passion for casino games and a good understanding of what appeals to and drives engagement with our customers.

Understanding of online casino betting mechanics, promotions and KPIs.

Comfortable in using CRM tools; Customer Data platforms such as Optimove and Engagement Platforms such as Braze.

Understanding of customer behaviors and lifecycles relevant to online casino

Strong numerical and analytical skills, with the ability to use a range of data insights and sources.

Results driven with the desire to A/B test, re-evaluate, optimize, and test again.

Leading by example to demonstrate qualities of a strong team player.

Exceptional communication and interpersonal skills.

What you will be doing

Building and driving campaigns to engage customers at all parts of the customer lifecycle.

Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines.

Analyzing campaign performance and clearly articulating insight into how to improve engagement.

Following existing strategic decisions and guidelines.

Developing CRM knowledge and expertise.

Collaborating closely with stakeholders to meet the needs of the department and the Company.

Recognizing commercial opportunities, gathering and analyzing key information prior to making a commercial decision.

Monitoring industry best practices and competitor trends to ensure CRM is delivered to the highest standard.

Encouraging a data driven culture within the team and monitoring customer behaviours to optimize performance.

EEO Statement

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Strong Health & Wellness plans

33 days PTO per year

401(k) with company match

Annual Bonus Plan

Life at bet365

We are a unique global operator with passion and drive to be the best in the industry. Our values form the foundation of culture and shape the unique way that we work. People are our superpower and we support you to be the best you can be.