Gameday Sponsorship Activation Coordinator

LEARFIELD; Jonesboro (AR); On-site; USD 40,000 - 56,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Health Savings Account

Life insurance

Paid time off

Parental leave

Paid holidays

401(k) + Match

Disability insurance

Job summary

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team in Jonesboro, AR. You’ll execute day-to-day fulfillment across partner accounts, coordinating with university staff and brand partners to deliver assets and support gameday operations.

You’ll help track inventory, manage budgets and communications, and assist with partner recaps and internal reporting. This hands-on role suits someone who thrives in logistics and wants a career in sports sponsorship.

Qualifications

• Some experience in marketing, partnerships, events, or a related field (internships or early career experience welcome).
• Strong organizational skills with high attention to detail.
• Clear and professional communication skills, both written and verbal.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.
• Team-oriented mindset with a willingness to take initiative and support where needed.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel).
• Ability to work flexible hours, including evenings, weekends, and home games.

Responsibilities

• Support the activation and fulfillment of corporate partnership agreements across traditional, digital, and in-venue platforms
• Serve as a liaison between the property team, university staff, and brand partners to ensure smooth delivery of partner assets
• Build and maintain strong relationships with organization partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of Learfield and the property
• Track inventory and maintain accurate records of all sponsorship elements and deliverables
• Assist with gameday operations, including setup, signage placement, hospitality, and in-game promotions
• Supervise gameday staff, as needed, to support on-site execution
• Provide proof-of-performance documentation for fulfilled partnership elements
• Support administrative functions such as budget tracking, invoicing, contract documentation, and expense reporting
• Contribute to partner recap presentations and internal reporting
• Collaborate cross-functionally with departments (e.g., sales, digital, marketing) to ensure seamless execution

Skills

Organizational skills

Communication skills

Time management

Team player

Microsoft Office

Education

Bachelor’s degree in sports management, marketing, business, communications, or related field

Tools

Microsoft Office

Job description

Learfield is seeking an organized Partnerships Coordinator to join our Sports Properties team in Jonesboro, AR. You’ll execute day-to-day fulfillment across partner accounts, coordinating with university staff and brand partners to deliver assets and support gameday operations.

You’ll help track inventory, manage budgets and communications, and assist with partner recaps and internal reporting. This hands-on role suits someone who thrives in logistics and wants a career in sports sponsorship.