GA4-Driven Digital Marketing Analyst (Hybrid)

Forsyth Barnes; New Jersey; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Retirement savings plan

Flexible working arrangements

Employee wellbeing initiatives

Professional development opportunities

Job summary

Forsyth Barnes is looking for a highly motivated Digital Marketing Analyst to enhance web analytics and support digital campaigns in New Jersey. The role involves leading analytics strategies and working collaboratively with cross-functional teams to enable data-driven decisions.

Ideal candidates will possess a Bachelor’s degree and 3–5+ years of experience in digital marketing or web analytics, alongside a strong proficiency in Google Analytics. The position offers competitive benefits and a flexible, hybrid work environment.

Qualifications

• 3–5+ years of experience in digital marketing, web analytics, or a related analytical role.
• Strong knowledge and hands-on experience with campaign tracking and tagging strategies.
• Experience working with cross-functional teams, including Marketing, Digital, IT, and agencies.

Responsibilities

• Lead the definition and implementation of web analytics strategies and measurement frameworks.
• Partner with teams to identify analytics requirements and support optimization initiatives.
• Manage campaign tracking processes, including URL creation and performance measurement.

Skills

Google Analytics (GA4 and/or Universal Analytics)

Analytical and problem-solving skills

Attention to detail

Organizational skills

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or Analytics

Tools

Google Looker Studio

Job description

Forsyth Barnes is looking for a highly motivated Digital Marketing Analyst to enhance web analytics and support digital campaigns in New Jersey. The role involves leading analytics strategies and working collaboratively with cross-functional teams to enable data-driven decisions.

Ideal candidates will possess a Bachelor’s degree and 3–5+ years of experience in digital marketing or web analytics, alongside a strong proficiency in Google Analytics. The position offers competitive benefits and a flexible, hybrid work environment.