Digital Marketing Analyst (Ref: 196818)

Forsyth Barnes; New Jersey; Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive base salary

Retirement savings plan

Flexible working arrangements

Employee wellbeing initiatives

Professional development opportunities

Job summary

Forsyth Barnes is looking for a highly motivated Digital Marketing Analyst to enhance web analytics and support digital campaigns in New Jersey. The role involves leading analytics strategies and working collaboratively with cross-functional teams to enable data-driven decisions.

Ideal candidates will possess a Bachelor’s degree and 3–5+ years of experience in digital marketing or web analytics, alongside a strong proficiency in Google Analytics. The position offers competitive benefits and a flexible, hybrid work environment.

Qualifications

• 3–5+ years of experience in digital marketing, web analytics, or a related analytical role.
• Strong knowledge and hands-on experience with campaign tracking and tagging strategies.
• Experience working with cross-functional teams, including Marketing, Digital, IT, and agencies.

Responsibilities

• Lead the definition and implementation of web analytics strategies and measurement frameworks.
• Partner with teams to identify analytics requirements and support optimization initiatives.
• Manage campaign tracking processes, including URL creation and performance measurement.

Skills

Google Analytics (GA4 and/or Universal Analytics)

Analytical and problem-solving skills

Attention to detail

Organizational skills

Excellent communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or Analytics

Tools

Google Looker Studio

Job description

4 Days per week in New Jersey

About Us

We are a market‑leading organisation committed to innovation, collaboration, and delivering exceptional experiences for our customers. Our culture is built around empowering employees to take ownership, support one another, and contribute to meaningful transformation. Through technology, data, and digital innovation, we continue to evolve our customer experience and drive sustainable business growth.

Job Description

We are seeking a highly motivated Digital Marketing Analyst to join a high‑performing digital team. This role will be responsible for leading web analytics strategy, supporting digital campaign measurement, and ensuring accurate data capture across multiple company‑owned digital platforms.

As the primary point of contact for website performance analytics and user behaviour insights, you will play a critical role in enabling data‑driven decision‑making across the business. You will collaborate with marketing, technology, digital experience teams, and external partners to improve tracking capabilities, optimise reporting, and ensure the integrity of the analytics environment.

Key Responsibilities

• Lead the definition and implementation of web analytics strategies, measurement frameworks, and key performance metrics.
• Partner with digital, technology, and marketing teams to identify analytics requirements and support optimisation initiatives.
• Collaborate with external agencies and vendors to define campaign measurement, tracking requirements, and implementation priorities.
• Manage campaign tracking processes, including URL creation and performance measurement.
• Act as the primary liaison for analytics vendors, managing workloads, priorities, and implementation timelines.
• Own and prioritise the analytics backlog, ensuring delivery aligns with business requirements.
• Conduct quality assurance testing following analytics implementations and enhancements.
• Perform regular tagging audits and data integrity checks to maintain the accuracy and reliability of analytics data.
• Identify tracking gaps, technical issues, and optimisation opportunities, including cross‑domain tracking and configuration improvements.
• Create performance dashboards and ad‑hoc reports using visualisation tools such as Google Looker Studio.
• Develop best‑practice documentation and deliver training sessions to improve analytics capability across the wider organisation.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related discipline.
• 3–5+ years of experience in digital marketing, web analytics, or a related analytical role.
• Strong knowledge and hands‑on experience with Google Analytics (GA4 and/or Universal Analytics).
• Experience with campaign tracking, tagging strategies, and website analytics implementation.
• Strong analytical and problem‑solving skills with the ability to translate data into actionable insights.
• Excellent attention to detail and commitment to data accuracy.
• Strong organisational skills with the ability to manage multiple priorities effectively.
• Experience working with cross‑functional teams, including Marketing, Digital, IT, and external partners.
• Excellent communication skills with the ability to present insights to stakeholders at different levels.
• Self‑motivated, proactive, and capable of working independently within a fast‑paced environment.

Benefits

• Competitive base salary and performance‑related incentives.
• Retirement savings plan with employer contributions.
• Flexible and hybrid working arrangements.
• Employee wellbeing initiatives and work‑life balance programmes.
• Professional development opportunities, including training, certifications, and education support.
• Employee referral programmes and additional workplace perks.
• Inclusive culture supported by employee communities and engagement initiatives.

Other

• This is a hybrid position requiring regular onsite collaboration with the wider team, with flexibility for remote working on designated days.
• Compensation will be determined based on relevant experience, skills, qualifications, and geographic considerations.
• The organisation is committed to creating an inclusive workplace and providing equal employment opportunities to all employees and applicants.
• Reasonable accommodations are available throughout the recruitment process and employment lifecycle where required.
• Applicants must have the appropriate right to work in the country of employment without requiring employer sponsorship.