Digital Analytics Lead: Optimize Campaign Performance
TEKsystems
Uma candidatura completa em um minuto
Currículo e carta de apresentação personalizados, prontos para serem enviados.
Benefícios oferecidos por esta vaga
Resumo da vaga
TEKsystems is seeking a data-driven Digital Analytics Analyst to measure, analyze, and optimize digital marketing performance across multiple channels from Columbus, OH. You will turn complex data into insights, drive business decisions, and improve user experiences with GA4 and campaign analytics.
The role requires 3+ years in digital analytics and advanced GA4 experience. You will partner with marketing, digital, and business teams to deliver actionable recommendations and improve marketing
Qualificações
- 3+ years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics.
- Advanced experience with GA4.
- Experience with Google Ads and LinkedIn Campaign Manager.
- Strong knowledge of Google Search Console and Salesforce.
- Excellent communication and presentation skills.
Responsabilidades
- Measure, analyze, and optimize digital marketing performance across multiple channels.
- Use GA4 to understand user behavior, engagement, and funnel performance.
- Collaborate with marketing stakeholders to identify KPIs and optimize outcomes.
- Analyze lead generation and attribution data across marketing platforms and Salesforce.
- Present findings to stakeholders and translate data into actionable recommendations.
Conhecimentos
Ferramentas
Descrição da vaga
TEKsystems is seeking a data-driven Digital Analytics Analyst to measure, analyze, and optimize digital marketing performance across multiple channels from Columbus, OH. You will turn complex data into insights, drive business decisions, and improve user experiences with GA4 and campaign analytics.
The role requires 3+ years in digital analytics and advanced GA4 experience. You will partner with marketing, digital, and business teams to deliver actionable recommendations and improve marketing
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