Data-Driven Digital Marketing & Analytics Lead

CapTech; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Generous PTO

Health coverage

Disability insurance

Tuition support

Mental health platform

401(k) Matching

Job summary

A consulting firm is seeking a Digital Marketing & Analytics Specialist in Atlanta to lead data-informed marketing initiatives. The ideal candidate will have over 4 years of experience in digital marketing and analytics, demonstrating proficiency in platforms like GA4 and HubSpot CRM. You'll be responsible for managing digital analytics, optimizing paid media campaigns, and enhancing social media performance in a dynamic environment. This full-time position offers comprehensive benefits and a supportive workplace for professional growth.

Qualifications

• 4+ years of hands-on digital marketing and analytics experience.
• Proven success running paid media campaigns.
• Strong project management skills with the ability to juggle multiple priorities.

Responsibilities

• Serve as the primary owner of digital analytics.
• Manage day-to-day operations of social media channels.
• Plan, build, launch, and optimize paid media campaigns.

Skills

Digital marketing and analytics experience

Project management skills

Communication skills

Data analysis

Tools

GA4

HubSpot CRM

Craft CMS

Google Ads

Job description

A consulting firm is seeking a Digital Marketing & Analytics Specialist in Atlanta to lead data-informed marketing initiatives. The ideal candidate will have over 4 years of experience in digital marketing and analytics, demonstrating proficiency in platforms like GA4 and HubSpot CRM. You'll be responsible for managing digital analytics, optimizing paid media campaigns, and enhancing social media performance in a dynamic environment. This full-time position offers comprehensive benefits and a supportive workplace for professional growth.