Full‑Funnel Digital Marketer | WordPress & Ads Pro

AKTED; Indiana (PA); On-site; USD 4,900 - 7,300; Full time

Job summary

AKTED is seeking a Digital Marketing Specialist to own the majority of the marketing funnel, managing our website and social media accounts with 3–5 years of experience. You will implement strategies and tactics to drive growth and engagement.

You should be proficient with WordPress, Google Ads and Analytics, and have a working knowledge of SEO, CSS/HTML; knowledge of Adobe Illustrator and Photoshop is a plus. Collaboration with IT, Sales and Product teams is essential.

Qualifications

• Bachelor/Master’s degree in marketing, media or communications
• 3–5 years of digital marketing experience with a focus on the funnel
• Experience with WordPress, Google Ads, Analytics, SEO
• MS Office proficiency

Responsibilities

• Research market trends to improve marketing efforts
• Manage digital marketing channels including email and social media
• Grow leads via CTAs, landing pages and lead content
• Collaborate with IT, Digital Marketing and Sales teams
• Design and monitor sales campaigns aligned with targets
• Manage Google Ads campaigns and Google Analytics
• Handle WordPress requests and edit HTML/CSS
• Create campaigns to increase e-commerce sales
• Design and maintain graphics/layouts for the website
• Brainstorm and collaborate on concept development
• Work with stakeholders and product marketing to optimize with data

Skills

Digital marketing

SEO

Lead generation

Email marketing

Social media management

Content strategy

Analytics

Education

Bachelor's or Master's in Marketing or related field

Tools

WordPress

Google Ads

Google Analytics

HTML/CSS

JavaScript

PHP

Adobe Illustrator

Adobe Photoshop

Job description

AKTED is seeking a Digital Marketing Specialist to own the majority of the marketing funnel, managing our website and social media accounts with 3–5 years of experience. You will implement strategies and tactics to drive growth and engagement.

You should be proficient with WordPress, Google Ads and Analytics, and have a working knowledge of SEO, CSS/HTML; knowledge of Adobe Illustrator and Photoshop is a plus. Collaboration with IT, Sales and Product teams is essential.