Data-Driven Digital Marketing Specialist

Sonny's Enterprises Inc. - Conveyorized Car Wash Equipment Leader

Town of Florida (NY)

On-site

USD 55,000 - 90,000

Full time

3 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Benefits offered by this job

Employer-paid medical plan

401(k) match

Dental

Vision

Flexible spending account

Disability & life insurance

Job summary

Sonny's Enterprises is seeking a Digital Marketing Specialist to manage digital and social advertising campaigns for multiple clients, measuring performance and optimizing outcomes. You will craft cohesive strategies from awareness to conversion, and translate data into actionable insights for clients and internal teams.

The role requires hands-on use of WordPress and major advertising platforms, with the ability to communicate complex analytics concisely.

Qualifications

Bachelor's degree in marketing or related field or equivalent experience.
2-3 years of digital marketing and social media strategy experience.
Experience running paid and organic digital campaigns.
Strong portfolio of campaigns.
Cross-team collaboration with clients and internal teams.
Hands-on WordPress and landing page experience.
Data analysis and reporting experience for decision making.
Experience with retargeting and tracking pixels.

Responsibilities

Develops and implements a digital and social advertising strategy for clients from awareness to lead generation.
Builds strong client relationships and provides leadership during strategy and execution.
Engages with clients to identify goals, provide status updates, and propose ideas.
Continually analyzes data to optimize advertising and promotions.
Communicates analytics clearly to clients and cross-functional teams.
Executes projects on-time and on-budget in a fast-paced environment.
Collaborates with teams to ensure integrated creative and media execution.
Other duties as assigned.