Marketing, Social Media, Facebook, SEO, Website, Wordpress

Wald Manufacturing Inc; Maysville (KY); On-site; USD 42,000 - 64,000; Full time

Job summary

Wald Manufacturing Inc. in the United States is seeking a Marketing Specialist / Digital Marketing & Website Coordinator to grow our marketing impact across channels.

You will plan and execute digital campaigns, manage our WordPress site and WooCommerce, and collaborate with sales to generate leads and conversions. Ideal candidates bring hands-on experience with SEO, analytics, social media, email marketing, and content creation.

Qualifications

• Experience in digital marketing across multiple channels.
• Hands-on SEO, content creation, and analytics capabilities.
• Familiarity with WordPress/WooCommerce and landing pages.

Responsibilities

• Develop and manage digital marketing campaigns across platforms.
• Help generate leads, website traffic, and sales.
• Manage WordPress site, WooCommerce, and landing pages.
• Perform SEO (on-page, local, keyword research) and content optimization.
• Execute email campaigns and marketing automation where applicable.
• Support analytics, tracking, and optimization to improve conversions.

Skills

Digital Marketing

SEO

WordPress

WooCommerce

Social Media

Analytics

Content Creation

Campaign Management

Tools

Google Analytics

Google Ads

Facebook Ads

Google Search Console

Job description

Marketing Specialist / Digital Marketing & Website Coordinator

We are looking for a creative, motivated, and experienced marketing professional to help grow and support our marketing department.

This position is ideal for someone with a broad marketing skill set who enjoys working on a variety of projects. We are interested in candidates who have experience in some or all of the areas below. You do not need to be an expert in every category.

Areas of Responsibility

• Digital Marketing
  • Develop and manage digital marketing campaigns
  • Help generate leads, website traffic, and sales
  • Track marketing performance and identify opportunities for improvement
• Facebook & Meta Marketing
  • Facebook advertising and boosted campaigns
  • Facebook Marketplace
  • Facebook Groups
  • Meta Ads Manager
  • Audience targeting and retargeting
  • Lead-generation campaigns
  • Facebook and Instagram content
  • Social Media Marketing Facebook Instagram YouTube TikTok LinkedIn
• Website Development & Management
  • WordPress website building and maintenance
  • WooCommerce
  • Landing pages
  • Product pages
  • Website updates and improvements
  • Website speed and user-experience improvements
  • Conversion optimization
  • SEO – Search Engine Optimization
  • On-page SEO
  • Local SEO
  • Keyword research
  • Google search rankings
  • Product and category page optimization
  • Content optimization
  • Link-building strategies
  • Technical SEO
  • Google Search Console
  • Google Marketing
  • Google Ads / PPC
  • Google Shopping
  • Google Business Profile
  • Google Analytics
  • Google Search Console
  • Conversion tracking
  • Remarketing campaigns
  • Content Creation
  • Product photography
  • Short-form video
  • Marketing videos
  • Website content
  • Blog posts
  • Product descriptions
  • Email campaigns
  • Promotional materials
  • Basic graphic design
• E-Commerce Marketing
  • Online product listings WooCommerce Marketplace listings Product feeds Promotions and sales campaigns Improving online conversion rates Email and SMS marketing Lead Generation & CRM
• Lead Generation & CRM
  • Develop strategies for generating new customer leads
  • Create landing pages and lead funnels
  • Email marketing
  • Marketing automation
  • CRM integration
  • Lead tracking and follow-up systems
• AI & Marketing Automation
  • Use AI tools to improve marketing efficiency
  • AI-assisted content creation
  • Marketing automation
  • Automated lead follow-up
  • Workflow automation
  • Research and implement new marketing technologies

Skills We Are Looking For

Experience in some or all of the following is preferred: Digital Marketing Facebook Ads Meta Ads Social Media Marketing WordPress WooCommerce SEO Local SEO Google Ads PPC Google Analytics Google Search Console Google Business Profile Content Marketing E-Commerce Email Marketing Lead Generation CRM Marketing Automation Graphic Design Photography Video Marketing YouTube TikTok Instagram Facebook Marketplace AI Marketing Tools

Who We Are Looking For

We are looking for someone who:

• Is creative and willing to bring new ideas to the table
• Can work independently and take ownership of projects
• Understands how marketing connects to leads, sales, and revenue
• Is comfortable working on multiple brands, products, or businesses
• Can identify opportunities instead of simply waiting for assignments
• Is organized and able to manage multiple projects
• Enjoys learning new software, technology, and AI tools
• Can help us build better marketing processes and systems
• Is willing to work with our existing team and help expand our marketing capabilities

Most Important

You do not need experience in every area listed above. We are looking for someone with a strong marketing background who can bring value in several of these areas and is willing to continue learning and expanding their skills.

If you have experience in digital marketing, website development, SEO, social media, e-commerce, paid advertising, content creation, or marketing automation, we would like to hear from you.