Growth-Driven Marketing & Ops Specialist

Abundant Marketing

Wake Forest (NC)

On-site

USD 60,000 - 90,000

Full time

8 hours ago

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Job summary

Abundant Marketing is seeking a detail-oriented Digital Marketing & Operations Specialist to own technical campaign execution, website maintenance, and email nurture automation. The role focuses on removing operational bottlenecks so leadership can drive growth and client acquisition.

You will manage WordPress sites, Google Ads, CRM workflows, and local SEO efforts while keeping Asana project boards organized and SOPs current.

Qualifications

Hands-on experience managing WordPress websites, Google Ads campaigns, and email marketing platforms.
Practical knowledge of keyword match types, negative keywords, ad copy testing, and conversion tracking.
Demonstrated ability to update plugins, build landing pages with Elementor/Divi/Avada, and manage form integrations.

Responsibilities

Paid Search & Lead Generation: Set up, manage, and optimize Google AdWords and Local Search Ads campaigns with monitoring and reporting.
WordPress Website Maintenance & Page Builds: Update plugins, back up sites, optimize speed, and build landing pages using page builders.
CRM Automation & Email Lead Nurture: Create automated nurture sequences and lead routing in platforms like ActiveCampaign, HubSpot, or Mailchimp.
Local SEO & GBP: Update GBP listings weekly, add services and photos, and audit citations and reviews.
Agency Operations & Support: Maintain Asana boards, support pre-call discovery, and draft SOPs.