Account Executive

Abundant Marketing; Wake Forest (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Abundant Marketing is seeking a detail-oriented Digital Marketing & Operations Specialist to own technical campaign execution, website maintenance, and email nurture automation. The role focuses on removing operational bottlenecks so leadership can drive growth and client acquisition.

You will manage WordPress sites, Google Ads, CRM workflows, and local SEO efforts while keeping Asana project boards organized and SOPs current.

Qualifications

• Hands-on experience managing WordPress websites, Google Ads campaigns, and email marketing platforms.
• Practical knowledge of keyword match types, negative keywords, ad copy testing, and conversion tracking.
• Demonstrated ability to update plugins, build landing pages with Elementor/Divi/Avada, and manage form integrations.

Responsibilities

• Paid Search & Lead Generation: Set up, manage, and optimize Google AdWords and Local Search Ads campaigns with monitoring and reporting.
• WordPress Website Maintenance & Page Builds: Update plugins, back up sites, optimize speed, and build landing pages using page builders.
• CRM Automation & Email Lead Nurture: Create automated nurture sequences and lead routing in platforms like ActiveCampaign, HubSpot, or Mailchimp.
• Local SEO & GBP: Update GBP listings weekly, add services and photos, and audit citations and reviews.
• Agency Operations & Support: Maintain Asana boards, support pre-call discovery, and draft SOPs.

Skills

WordPress management

Google Ads

Email marketing platforms

CRM workflows

Asana project management

Written communication

Tools

Elementor/Divi builders

Asana

ActiveCampaign

HubSpot

Mailchimp

Google Workspace

Job description

Abundant Marketing is looking for a detail-oriented, multi-skilled Digital Marketing & Operations Specialist to own technical campaign execution, website maintenance, email nurture automation, and operational task tracking. This role addresses operational bottlenecks by managing core technical deliverables, so leadership can focus on agency growth and strategic client acquisition.

Key Responsibilities

• Paid Search & Lead Generation: Set up, manage, and optimize Google AdWords and Local Search Ads campaigns. Monitor keyword bidding, negative keywords, conversion tracking, and ad spend to maximize client ROI, while generating monthly performance reports.


• WordPress Website Maintenance & Page Builds: Perform routine plugin updates, security backups, and site speed optimizations. Build custom service landing pages (~1 page/week) using tools like Elementor or Divi, and troubleshoot layout bugs or broken form integrations.


• CRM Automation & Email Lead Nurture: Construct automated email nurture sequences and lead routing workflows in platforms such as ActiveCampaign, HubSpot, or Mailchimp. Connect lead capture forms to CRM pipelines and monitor email open and click-through rates.


• Local SEO & Google Business Profile (GBP): Optimize GBP listings with weekly geotagged updates, service additions, and photos to secure top 3 Google Map Pack positioning. Audit local directory citations and review acquisition workflows.


• Agency Operations & Support: Maintain organized Asana task boards to enforce deliverable timelines, assist with pre-call discovery research, and draft Standard Operating Procedures (SOPs).

Candidate Qualifications

• Hands-on technical experience managing WordPress websites, Google AdWords accounts, and email marketing platforms.


• Paid Advertising Competency: Practical knowledge of keyword match types, negative keywords, ad copy testing, and conversion tracking.


• WordPress & Page Building: Demonstrated capability in updating plugins, editing Elementor/Divi/Avada page builders, and setting up web forms.


• Systems Mindset: Strong familiarity with Asana project tracking, Google Workspace, and CRM workflow builders.


• Communication Skills: Strong written communication skills for creating client campaign updates, audit summaries, and internal SOP documentation