Freelance Shopper & Retail Media Strategist

Publicis Groupe; Troy (MI); On-site; USD 71,000 - 97,000; Part time

Benefits offered by this job

Paid time off

Flexible working arrangements

Wellness program

401k

Pet insurance

Relocation assistance

Medical/dental/vision

Career development

Job summary

Publicis Groupe is seeking a Freelance Manager, Commerce Media to lead shopper and retail media strategies for CPG clients at assigned retailers. You will leverage Marilyn Predictive Commerce Intelligence, historical data, and cross-functional collaboration to drive ROI and conversion across omnichannel campaigns.

Ideal candidates bring strong retailer relationships, expertise in retail search platforms, and a proven track record of guiding plan development, optimization, and measurement in

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer.
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.).
• Strong relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required.
• Ambitious self-starter who takes ownership of their work.
• Passion for and knowledge of the retail and omnichannel media landscape.
• Creative and strategic thinker who enjoys solving complex challenges.
• Curious and always looking to improve and grow.
• Collaborative team player and able to challenge peers when needed.
• Confident presenter and clear communicator of complex information.

Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using Marilyn Predictive Commerce Intelligence platform and client data.
• Advise teams on best practices for media strategy development, plan building, optimization and measurement.
• Build relationships with client stakeholders and partner agencies across campaign development and implementation.
• Foster relationships with retailers and vendors to secure opportunities and drive performance.
• Stay up-to-date with emerging platforms and trends in retailer media
• Collaborate with Activation and Retail Consultancy to oversee execution and optimization of media plans
• Develop POVs on the value of different media vehicles and track performance of retailer vs national vehicles
• Share learnings with National Media Team and define service offerings.

Skills

Shopper/retail media strategy

Retail media ecosystems

Media planning and optimization

Relationship building

Ambitious self-starter

Omnichannel media knowledge

Creative and strategic thinking

Data interpretation & insights

Roll up your sleeves

Confident presenting

Tools

Simmons

MRI

Kantar

Job description

Publicis Groupe is seeking a Freelance Manager, Commerce Media to lead shopper and retail media strategies for CPG clients at assigned retailers. You will leverage Marilyn Predictive Commerce Intelligence, historical data, and cross-functional collaboration to drive ROI and conversion across omnichannel campaigns.

Ideal candidates bring strong retailer relationships, expertise in retail search platforms, and a proven track record of guiding plan development, optimization, and measurement in