Freelance Commerce Media Strategist

Publicis Groupe; United States; Remote; USD 71,000 - 97,000; Full time

Benefits offered by this job

Paid Family Care

Tuition Assistance

Flexible working arrangements

Work Your World program

Job summary

Publicis Groupe in the United States invites a Freelance Manager, Commerce Media to guide shopper and retailer media strategy for CPG clients. You will leverage Marilyn Predictive Commerce Intelligence and collaborate with cross-functional teams to craft high-impact, ROI-driven campaigns across omnichannel retail ecosystems.

Ideal candidates bring proven shopper/retail media experience, strong retailer/vendor relationships, and a passion for data-driven optimization.

Qualifications

• Experience doing shopper/retail media strategy at an agency, retailer media network or CPG manufacturer
• Knowledge of self- and managed-service retail search strategy and execution (Criteo, CitrusAd, Pacvue, Kenshoo, Google, etc.)
• Strong existing relationships with key personnel at assigned retailer and/or key vendors is a plus, but not required
• Ambitious self-starter who takes ownership of and great pride in their work
• Passion for and strong knowledge of all elements of the retail and omnichannel media landscape
• Creative and strategic thinker who gets excited about taking on and solving complex challenges
• Curious and dissatisfied with the status quo, always thinking of ways to improve and grow
• Collaborative team player and great listener, but unafraid to challenge peers or clients when necessary in order to achieve the best results for the project
• Confident presenter and clear, persuasive communicator (verbal and written) of complicated information
• Doer (v. a talker) with a “roll up your sleeves and figure it out” mentality
• Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Responsibilities

• Develop insight-backed media strategies for the agency’s CPG clients at assigned retailers, using our proprietary Marilyn® Predictive Commerce Intelligence platform, historical client data and other relevant tools
• Advise our teams on best practices for media strategy development, plan building, optimization and measurement
• Build collaborative relationships with key client stakeholders and partner agencies – working seamlessly throughout campaign development and implementation, resolving any issues, finding synergies, sharing insights across full-funnel media plans, and bringing forward innovation on a regular basis
• Foster relationships with key stakeholders at assigned retailers and key vendors, and establish the company and its clients as best-in-class partners (e.g. securing first-look access to beta and test and learn opportunities)
• Keep up to date with and vet emerging platforms, shopper media vendors and innovation trends specific to assigned retailers, and regularly share new opportunities with our clients
• Collaborate with the Media Activation and Retail Consultancy teams to oversee the execution and optimization of all media plans, ensuring they are on-budget, on-time and meeting desired performance benchmarks
• Develop POVs for our clients on the value of different media vehicles to share learnings and best practices, and define and track performance of retailer vehicles generally (e.g. on-site display, loyalty programs/emails, in-store radio, sampling)
• Partner with the National Media Team to share learnings and best practices, and define and track performance of national vs. retailer vehicles
• Help define and continuously improve our media strategy product and service offerings

Skills

Media strategy

Stakeholder management

Communication

Analytical thinking

Collaboration

Tools

Criteo

CitrusAd

Pacvue

Kenshoo

Google

Simmons

MRI

Kantar

Job description

Publicis Groupe in the United States invites a Freelance Manager, Commerce Media to guide shopper and retailer media strategy for CPG clients. You will leverage Marilyn Predictive Commerce Intelligence and collaborate with cross-functional teams to craft high-impact, ROI-driven campaigns across omnichannel retail ecosystems.

Ideal candidates bring proven shopper/retail media experience, strong retailer/vendor relationships, and a passion for data-driven optimization.