E-commerce Campaign Leader, Retail Media

Publicis Media; New York (NY); Sur place; USD 54 000 - 66 000; Plein temps

Résumé du poste

Publicis Media is seeking a driven e-commerce media professional to drive and optimize campaigns across major retailers. You will assist in strategy, manage insertion orders, report on performance, and collaborate with cross-functional teams to deliver measurable growth for flagship consumer brands.

The role emphasizes data-driven decision making, partnership development with Amazon, Walmart, Target, Kroger, and Instacart, and a collaborative, fast-paced work environment within Publicis Groupe.

Qualifications

• Bachelor’s degree or higher in marketing, advertising, business or equivalent
• 1+ year of media management experience with an emphasis on e-commerce platforms
• 1+ year of hands-on experience managing and optimizing buys
• Strong analytics, organizational, and communication skills
• Experience with Amazon Marketing Services (AMS) Paid Search/Sponsored Product Listings or other relevant retailer search offerings
• Strong comfort with retail media technologies, automation tools, buying platforms, DSPs, and measurement partners
• Experience in CPG and across complex brand portfolios strongly preferred
• Experience with 3rd party campaign managed tools (i.e. Pacvue)
• Excellent communication, writing and organizational skills
• Ability to work independently and collaboratively with diverse groups
• Proficiency in Microsoft Office including Exceland PowerPoint as well as other equivalent programs and as appropriate specific industry tools and technology
• A proven ability to multi-task and manage multipleprojects effectively and work well under pressure to deliver high-qualitywork within tight deadlines
• Exceptional critical thinking and problem-solvingabilities with the ability to think unconventionally in proposing solutions

Responsabilités

• Execute, manage, and optimize all e-commerce campaigns, including tactical approaches, campaign activation & maintenance, and monthly recaps, while meeting or surpassing client performance expectations
• Assist in client strategy and growth of Retail Media Paid Search/Sponsored Product Listings, with partners like Amazon (required), Walmart (required), Target, Kroger, and Instacart
• Manage the delivery of insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for a campaign launch
• Collaborate with colleagues and peers across the organization to provide insight and recommendations
• Comfortable with ambiguity and quickly adjusting thinking and actions should the realities of a situation shift
• Drawing on previous experiences uses a variety of approaches to identify client needs and exceeding their expectations
• Understands the complex cause and effect patterns that may underlie issues and/or opportunities and thinks beyond the obvious
• Identify patterns and trends that relate to a particular situation and use that knowledge to come up with creative solutions
• Provide performance reporting against client goals with insights and optimization recommendations
• Develop budget and performance projections for testing new partners or technology
• Conduct monthly client billing audits and actualize bill/pay systems when applicable
• Maintain stellar relationships with the vendor partners to further advance Publicis as a preferred client partner
• Assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Work to master, identify, and communicate trends in search and client industries
• Attend client meetings, listen and participate in client discussions as needed

Connaissances

Media management

E-commerce

Analytics

Client communication

Excel & PowerPoint

Budgeting & billing

Formation

Bachelor’s degree or higher

Outils

AMS Paid Search

Pacvue

DSPs

PowerPoint

Description du poste

Publicis Media is seeking a driven e-commerce media professional to drive and optimize campaigns across major retailers. You will assist in strategy, manage insertion orders, report on performance, and collaborate with cross-functional teams to deliver measurable growth for flagship consumer brands.

The role emphasizes data-driven decision making, partnership development with Amazon, Walmart, Target, Kroger, and Instacart, and a collaborative, fast-paced work environment within Publicis Groupe.