Franchise Growth Marketing Manager - Remote

Hearst Digital Marketing Services; Norwalk (CT); Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401k with company match

Work-from-home environment

Job summary

A leading digital marketing firm in Norwalk, CT is seeking a Franchise Marketing Manager to lead the Franchise Marketing Program for multi-location businesses. This role involves developing strategies to drive revenue for both franchisors and franchisees. Candidates should have 5-8 years of B2B marketing experience and a strong understanding of franchise marketing programs. The position offers a comprehensive benefits package and a work-from-home environment.

Qualifications

• 5–8+ years of experience in B2B marketing or related industries.
• Experience with franchise marketing programs or multi-location businesses.
• Ability to drive pipeline impact and support sales teams.

Responsibilities

• Develop franchise-specific sales assets and marketing strategies.
• Lead market intelligence and account mapping for sales focus.
• Create messaging frameworks for consistent sales outreach.
• Build and execute content-driven lead generation programs.
• Collaborate with sales leadership on market research.
• Analyze initiative performance to refine strategies.

Skills

B2B marketing

Market research

Communication skills

Analytical skills

Collaboration skills

Education

Bachelor's degree in Marketing or Business Management

Tools

Salesforce

HubSpot

Gong

Job description

A leading digital marketing firm in Norwalk, CT is seeking a Franchise Marketing Manager to lead the Franchise Marketing Program for multi-location businesses. This role involves developing strategies to drive revenue for both franchisors and franchisees. Candidates should have 5-8 years of B2B marketing experience and a strong understanding of franchise marketing programs. The position offers a comprehensive benefits package and a work-from-home environment.