Franchise Marketing Growth Lead

Variety Staffing; Holmdel Township (NJ); On-site; USD 70,000 - 90,000; Full time

Job summary

Variety Staffing is hiring a Marketing Support Manager to connect brand marketing strategy with local execution in Holmdel Township, NJ. This role requires a strong analytical thinker with 4–6 years of marketing experience, who can support franchisees and deliver actionable insights to drive performance. Responsibilities include analyzing marketing performance, building marketing calendars, and ensuring alignment across teams. Candidates should possess exceptional organizational and communication skills, with a solid understanding of digital marketing channels and campaign execution.

Qualifications

• 4–6 years of experience in marketing, account management, or franchise/field marketing.
• Strong understanding of digital marketing channels, KPIs, and campaign execution.
• Exceptional organizational and communication skills.

Responsibilities

• Track and analyze franchisee marketing performance across various tactics.
• Build and maintain brand-level marketing calendars.
• Serve as the key connection between Performance Marketing and Franchise Business Coaches.
• Monitor local and brand-level performance against marketing and revenue goals.

Skills

Digital marketing channels

Campaign execution

Organizational skills

Analytical mindset

Communication skills

Job description

Variety Staffing is hiring a Marketing Support Manager to connect brand marketing strategy with local execution in Holmdel Township, NJ. This role requires a strong analytical thinker with 4–6 years of marketing experience, who can support franchisees and deliver actionable insights to drive performance. Responsibilities include analyzing marketing performance, building marketing calendars, and ensuring alignment across teams. Candidates should possess exceptional organizational and communication skills, with a solid understanding of digital marketing channels and campaign execution.