Franchise Growth Marketing Manager

Anonymous; Denver (CO); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Anonymous is seeking a hybrid Marketing Manager – Franchise Development who will own franchise growth as an individual contributor within a broader marketing function. You will craft an integrated, full-funnel strategy and directly manage agency partners while staying hands-on with paid media and analytics.

This role emphasizes cross-functional collaboration, brand alignment, and metrics-driven leadership to drive demand, lead generation, and pipeline velocity in a multi-location setting.

Qualifications

• 5+ years in integrated marketing, demand generation, or franchise development marketing.
• Proven ability to build a multi-channel strategy and direct an agency to execute it.
• Strong working knowledge of paid media platforms (Google Ads, LinkedIn, Meta) and marketing analytics, enough to lead and challenge agency work.
• Track record hitting lead volume and cost-per-lead targets.
• Experience managing agency relationships and holding vendors accountable to performance.
• Strong analytical skills; fluency connecting marketing activity to business outcomes.
• Self-starter who operates independently while collaborating across a broader team.
• Franchise or multi-location marketing experience preferred.

Responsibilities

• Building an integrated Franchise Development marketing strategy that connects paid, organic, content, lifecycle, and brand into one funnel with shared goals.
• Directing an agency partner on media planning and execution, briefing, reviewing plans critically, and holding them accountable to performance targets.
• Maintaining hands-on command of paid media (Google Search, PMax, LinkedIn, Meta) and analytics to lead the agency relationship with authority.
• Developing the candidate journey end to end: awareness content, landing pages, nurture sequences, and conversion optimization.
• Owning lead volume, CPL, lead-to-close, and pipeline metrics, with regular reporting to leadership.
• Aligning messaging and positioning across every channel so the candidate experience is consistent.
• Partnering with the Franchise Development sales team on lead handoff, quality, and pipeline velocity.
• Coordinating with the central marketing team on brand standards, shared tools, and cross-brand initiatives.
• Managing the marketing technology and data infrastructure that ties channels together and attributes results.

Skills

Integrated marketing

Demand generation

Franchise development marketing

Agency management

Paid media

Analytics

Independent work

Tools

Google Ads

LinkedIn Ads

Meta Ads

PMax

Job description

Anonymous is seeking a hybrid Marketing Manager – Franchise Development who will own franchise growth as an individual contributor within a broader marketing function. You will craft an integrated, full-funnel strategy and directly manage agency partners while staying hands-on with paid media and analytics.

This role emphasizes cross-functional collaboration, brand alignment, and metrics-driven leadership to drive demand, lead generation, and pipeline velocity in a multi-location setting.