Franchise Growth Marketing Manager

JazzHR; Cincinnati (OH); On-site; USD 50,000 - 70,000; Full time

Job summary

Caring Transitions in Cincinnati, Ohio, is seeking a Marketing Manager, Franchise Development to attract, engage, and nurture prospective franchise candidates. You’ll develop recruitment collateral and run multi-channel campaigns to drive growth.

Work with a collaborative team to optimize performance using data-driven insights, and report to the VP of Marketing. This is an in-office, full-time role offering a salary range of $50,000–$70,000 annually.

Qualifications

• 3+ years of professional marketing experience developing and executing multi-channel campaigns.
• Experience managing full-cycle marketing campaigns including planning, execution, optimization, testing, and performance reporting.
• Proficient using Google Analytics, Looker Studio, and HubSpot to create, manage, and measure campaign performance; SEO experience is a plus.
• Knowledge of email marketing, including drip campaigns, audience segmentation, and automated workflows.
• Prior experience managing paid search and digital advertising campaigns.
• Analytical and data-informed, you translate performance insights into actionable recommendations.
• Excellent project management and organizational skills in a fast-paced environment.
• Clear communicator and collaborative partner who enjoys working across teams to achieve shared goals.
• Resourceful, adaptable, and self-directed, you're comfortable taking initiative and solving problems.

Responsibilities

• Create and execute marketing programs to attract, engage, and nurture franchise candidates.
• Develop content and recruitment collateral, including landing pages, email campaigns, presentations, social media content, and other marketing materials.
• Plan and support franchise recruitment initiatives, including webinars, discovery events, franchise expos, and virtual information sessions.
• Manage and optimize marketing automation workflows, owning segmentation and nurturing strategies.
• Analyze campaign performance, lead quality, and conversion metrics to identify opportunities for optimization.
• Partner with Franchise Development, agency partners, and internal stakeholders to align marketing efforts with growth goals.
• Test messaging, creative, audiences, and campaign strategies to uncover opportunities for engagement and lead generation.

Skills

Multi-channel marketing

Franchise marketing

Campaign management

Data analysis

Communication

Project management

Collaboration

Problem solving

Tools

Google Analytics

Looker Studio

HubSpot

Email marketing platforms

Job description

Caring Transitions in Cincinnati, Ohio, is seeking a Marketing Manager, Franchise Development to attract, engage, and nurture prospective franchise candidates. You’ll develop recruitment collateral and run multi-channel campaigns to drive growth.

Work with a collaborative team to optimize performance using data-driven insights, and report to the VP of Marketing. This is an in-office, full-time role offering a salary range of $50,000–$70,000 annually.