Franchise Local Growth Marketing Lead

Authority Brands, Inc.; Atlanta (GA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Full benefits package

Paid time off (PTO)

401(k) retirement plan

Job summary

Authority Brands Inc. is seeking a Field Marketing Manager to partner with franchised owners and translate brand strategy into local execution across the full funnel.

You will manage planning, budgeting, performance tracking, and vendor accountability while coordinating with brand and operations teams to align investments with growth goals. The role emphasizes strategic planning, data analysis, and boots-on-the-ground execution, with 35–40% travel to field locations to support franchise success

Qualifications

• Strategic marketing planning and budget management.
• Performance analysis and data-driven decision-making.
• Paid digital channel understanding and vendor management.
• Local marketing and grassroots execution expertise.
• Franchise owner coaching and relationship management.
• Cross-functional collaboration with operations, field support, and brand teams.
• Clear communication, accountability, and follow-through.

Responsibilities

• Partner with franchise owners to build scalable annual and quarterly marketing plans that support revenue goals and market opportunities.
• Guide owners in developing a balanced marketing budget across the full funnel.
• Track owner performance against plans to ensure adoption and accountability.
• Review budget versus actuals, lead volume, and revenue contribution with owners and stakeholders.
• Support digital partners by reviewing campaigns, budgets, and tracking against plans.
• Oversee local marketing scorecard activity, community partnerships, and events.
• Travel 35–40% to perform field visits and align recommendations with local conditions.
• Analyze market and channel performance to identify opportunities for improved spend and results.

Skills

Strategic marketing planning

Performance analysis

Paid digital channels

Local marketing

Franchise coaching

Cross-functional collaboration

Communication

Job description

Authority Brands Inc. is seeking a Field Marketing Manager to partner with franchised owners and translate brand strategy into local execution across the full funnel.

You will manage planning, budgeting, performance tracking, and vendor accountability while coordinating with brand and operations teams to align investments with growth goals. The role emphasizes strategic planning, data analysis, and boots-on-the-ground execution, with 35–40% travel to field locations to support franchise success