Brand Marketing Lead — Franchise Growth & Campaigns

Empower Brands; Richmond (VA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Competitive salary

Career growth opportunities

Training and development programs

Job summary

A rapidly growing marketing company in Virginia seeks a Brand Marketing Manager to drive marketing strategy and support franchisees. The ideal candidate will have over 5 years of experience in brand marketing, especially in franchising or related industries. Responsibilities include developing marketing campaigns, managing public relations, and collaborating with sales. Competitive salary offered in a supportive work environment.

Qualifications

• 5+ years of experience in brand marketing, ideally in franchising.
• Strong communicator who can balance strategic thinking with hands-on execution.
• Highly organized and detail-oriented with the ability to manage multiple projects.

Responsibilities

• Develop scalable marketing plans and toolkits for franchisees.
• Lead planning and execution of brand marketing campaigns.
• Collaborate with sales teams to align marketing initiatives with revenue goals.

Skills

Brand marketing

B2C and B2B marketing

Sales support

Public relations

Project management

Education

Bachelor's Degree in Marketing or a related field

Tools

CMS

Email marketing tools

Creative tools

Project management systems

Job description

A rapidly growing marketing company in Virginia seeks a Brand Marketing Manager to drive marketing strategy and support franchisees. The ideal candidate will have over 5 years of experience in brand marketing, especially in franchising or related industries. Responsibilities include developing marketing campaigns, managing public relations, and collaborating with sales. Competitive salary offered in a supportive work environment.