Franchise Growth & Lead Qualification Specialist

GoToFoods; Atlanta (GA); Hybrid; USD 50,000 - 70,000; Full time

Job summary

GoToFoods is seeking a Franchise Sales Associate who serves as the first point of contact for all franchise inquiries. You will source and qualify leads, nurture relationships, and prepare qualification summaries for the Franchise Sales team.

This role is pivotal to achieving net unit growth across all seven brands within the GoToFoods portfolio. You will collaborate with Franchise Sales, Administration, and Real Estate teams in a fixed hybrid Atlanta environment.

Qualifications

• Bachelor's degree in Business Administration preferred.
• 2+ years sales experience; 3+ years in franchise industry.
• Strong phone and CRM skills; ability to qualify leads.

Responsibilities

• Manage all incoming lead inquiries via CRM and nurture prospects.
• Conduct in-depth discovery calls to understand background, goals, and timeline.
• Communicate GoTo Foods value proposition for each brand in the portfolio.
• Assess brand-market fit and determine best brand alignment for development.
• Issue and track Franchise Disclosure Documents (FDD) and required checks.
• Move qualified leads to Franchise Sales team with a complete qualification summary.
• Generate internal reports on lead campaigns and pipeline activity.

Skills

Phone sales

CRM proficiency

Prospect discovery

Relationship building

Presentation skills

Communication

Team collaboration

Creative thinking

Education

Bachelor's Degree in Business Administration

Tools

CRM software

MS PowerPoint

MS Word

MS Excel

Job description

GoToFoods is seeking a Franchise Sales Associate who serves as the first point of contact for all franchise inquiries. You will source and qualify leads, nurture relationships, and prepare qualification summaries for the Franchise Sales team.

This role is pivotal to achieving net unit growth across all seven brands within the GoToFoods portfolio. You will collaborate with Franchise Sales, Administration, and Real Estate teams in a fixed hybrid Atlanta environment.