Franchise Growth & Lead Qualification Specialist

GoTo Foods; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

GoTo Foods is seeking a Franchise Sales Associate in Atlanta to be the first contact for franchise inquiries and to generate and pre-qualify leads for the Franchise Sales team.

You will manage inquiries from internet, phone, email and paid campaigns, conduct discovery calls, assess brand fit, and guide candidates through the FDD, application, and background checks in our CRM. Strong communication and CRM skills are essential.

Qualifications

• Bachelor's degree in business administration or related field.
• 2+ years of sales experience.
• 3+ years in franchise industry (restaurant segment).
• Strong communication and CRM skills required.

Responsibilities

• Manage all incoming lead inquiries from various sources such as internet, call-in, email, and paid social media, all through our CRM to track touchpoints and progress.
• Cold calls new prospects through targeted campaigns on incoming lead flow.
• Communicates the GoTo Foods value proposition across brands within the portfolio.
• Builds and maintains relationships with new prospects through a nurturing process.
• Conducts discovery conversations to understand background, finances, motivations, and timeline, plus target development area.
• Assesses brand and market fit and identifies the best brand for the prospect and open development areas.
• Issues and tracks the Franchise Disclosure Document (FDD) and application steps in the CRM.
• Manages lead generation campaigns and internal reports.

Skills

Lead generation

CRM usage

Prospect qualification

Franchise sales

Relationship building

Presentation skills

Communication skills

MS PowerPoint

MS Excel

Multi-tasking

Education

Bachelor's Degree in Business Administration

Tools

CRM systems

MS PowerPoint

MS Excel

Job description

GoTo Foods is seeking a Franchise Sales Associate in Atlanta to be the first contact for franchise inquiries and to generate and pre-qualify leads for the Franchise Sales team.

You will manage inquiries from internet, phone, email and paid campaigns, conduct discovery calls, assess brand fit, and guide candidates through the FDD, application, and background checks in our CRM. Strong communication and CRM skills are essential.