Franchise Development Associate

GoTo Foods; Atlanta (GA); On-site; USD 55,000 - 75,000; Full time

Job summary

GoTo Foods is seeking a Franchise Sales Associate in Atlanta to be the first contact for franchise inquiries and to generate and pre-qualify leads for the Franchise Sales team.

You will manage inquiries from internet, phone, email and paid campaigns, conduct discovery calls, assess brand fit, and guide candidates through the FDD, application, and background checks in our CRM. Strong communication and CRM skills are essential.

Qualifications

• Bachelor's degree in business administration or related field.
• 2+ years of sales experience.
• 3+ years in franchise industry (restaurant segment).
• Strong communication and CRM skills required.

Responsibilities

• Manage all incoming lead inquiries from various sources such as internet, call-in, email, and paid social media, all through our CRM to track touchpoints and progress.
• Cold calls new prospects through targeted campaigns on incoming lead flow.
• Communicates the GoTo Foods value proposition across brands within the portfolio.
• Builds and maintains relationships with new prospects through a nurturing process.
• Conducts discovery conversations to understand background, finances, motivations, and timeline, plus target development area.
• Assesses brand and market fit and identifies the best brand for the prospect and open development areas.
• Issues and tracks the Franchise Disclosure Document (FDD) and application steps in the CRM.
• Manages lead generation campaigns and internal reports.

Skills

Lead generation

CRM usage

Prospect qualification

Franchise sales

Relationship building

Presentation skills

Communication skills

MS PowerPoint

MS Excel

Multi-tasking

Education

Bachelor's Degree in Business Administration

Tools

CRM systems

MS PowerPoint

MS Excel

Job description

Job Summary

The Franchise Sales Associate is the initial contact point for all incoming franchise inquiries. This position acts as both a lead generator and a filter for incoming leads, conducting the qualification process and moving prequalified leads forward to the Franchise Sales team. This position is a critical piece of the Development Team and its ability to achieve net unit growth goals across all 7 brands within the GoTo Foods portfolio.

Essential Functions

• Manages all incoming lead inquiries from various sources such as internet, call-in, email, and paid social media, all through our CRM to track touchpoints and progress. Cold calls new prospects through targeted campaigns on incoming lead flow.
• Successfully communicates the GoTo Foods value proposition, along with that of each brand within the portfolio.
• Builds and maintains relationships with new prospects through a nurturing process
• Conducts an in-depth discovery conversation with each prospect to understand their background, business experience, financial position, motivations, and timeline, along with their target area for development and market interest.
• Assesses brand and market fit based on the discovery conversation, identifying which brand within the portfolio best aligns with the prospect's goals and whether their area of interest is open for development.
• Issues the Franchise Disclosure Document (FDD) to prospects and tracks receipt, acknowledgment, and the required waiting period in the CRM
• Sends the BoeFly link to prospects and manages completion of the franchise application, credit check, background check, and asset verification through the platform
• Once qualification status has been approved by the Manager, move qualified candidates forward to the Franchise Sales team with a complete qualification summary, ensuring a clean handoff.
• Manages lead generation CRM as it relates to campaigns, fresh content, and generating internal reports upon request
• Cultivates and maintains relationships with the Franchise Sales Team, Franchise Administration Team, and Real Estate Team.

Education

• Bachelor\'s Degree, Business Administration, Preferred

Work Experience

• 2+ years of sales experience, Req
• 3+ years of experience in franchise industry (restaurant segment), Pref

Skills

• Strong phone skills, can quickly communicate value propositions and qualify a prospect
• Strong working knowledge of hardware and software requirements of CRM databases
• Ability to think creatively and develop a continuous stream of ideas to generate franchise sales leads, sales cycle efficiencies, and make recommendations for process changes
• Basic knowledge of Franchise Disclosure Documents and legal aspects of franchising
• Ability to interface and maintain excellent professional relationships with a variety of constituents that are material to the franchise development process
• High degree of written/verbal communications skills to interface with potential franchisees and senior level personnel
• Ability to successfully work on teams with diverse individual skill levels and field based team members
• Ability to multi-task by executing numerous projects with timely follow-through
• Strong oral and written skills to include formal presentation experience and the ability to prepare and present sales presentations Advanced knowledge of MS PowerPoint, Word, Excel

CertificationsTravel Requirement

• None