Founding Studio GM - Launch, Lead & Grow Boutique Fitness

JETSET Pilates®; Atlanta (GA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Complimentary classes / discounted gym

Paid time off (PTO)

Professional development

Health insurance

Retirement plan

Job summary

JETSET Pilates is seeking a Founding General Manager to bring a new studio to life in Atlanta. This entrepreneurial leadership role partners with ownership to recruit and develop the team, drive member growth, and deliver an exceptional client experience as the studio launches.

After opening, you’ll run day-to-day operations, build schedules, set standards, coach staff, and lead pre-opening marketing and sales efforts to generate founding memberships.

Qualifications

• 3+ years of operations or general management experience in boutique fitness, hospitality, or luxury membership services.
• Proven track record of building and leading high-performing teams, ideally across locations or pre-opening contexts.
• Entrepreneurial self-starter who initiates, solves problems, and thrives where playbooks are evolving.
• Strong sales instincts with ability to drive revenue targets and coach others.
• Highly analytical; able to build reports, interpret data, and make metric-backed decisions.
• Excellent organizational skills to manage competing priorities with momentum.
• Outstanding communicator who connects with clients and team members to foster a positive culture.
• Hands-on fitness instruction or coaching experience is strongly preferred.
• Passion for community building and local wellness ecosystems.

Responsibilities

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team.
• Lead onboarding and training initiatives.
• Foster accountability, collaboration, and hospitality within the team.
• Conduct regular coaching conversations and performance check-ins.
• Partner with ownership on launch readiness and operational processes.
• Build schedules, staffing plans, and operational standards.
• Ensure a successful opening day and smooth post-launch operations.
• Drive founding membership sales and pre-sale campaigns.
• Coach the team on consultative sales techniques and monitor launch KPIs.
• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.

Skills

Operations management

Team leadership

Self-starter

Sales & revenue growth

Analytical / data driven

Organizational skills

Communication

Fitness instruction experience

Community building

Job description

JETSET Pilates is seeking a Founding General Manager to bring a new studio to life in Atlanta. This entrepreneurial leadership role partners with ownership to recruit and develop the team, drive member growth, and deliver an exceptional client experience as the studio launches.

After opening, you’ll run day-to-day operations, build schedules, set standards, coach staff, and lead pre-opening marketing and sales efforts to generate founding memberships.