Founding Studio GM — Launch Leader & Growth Architect

JETSET Pilates®; Massapequa (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Complimentary or discounted JETSET PIL

Paid time off (PTO)

Professional development opportunities

Health insurance & retirement plans

Job summary

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience. As the Founding General Manager, you’ll lead a new studio from the ground up, partnering with ownership to recruit a team, generate community excitement, establish operational excellence, and launch the studio.

Following opening, you’ll transition into leading the day-to-day operation, driving membership growth, team development, and delivering an exceptional client experience.

Qualifications

• 3+ years of operations or general management experience, ideally in boutique fitness, hospitality, or a luxury membership-model consumer service environment.
• Proven track record of building and leading high-performing teams — ideally across multiple locations or in a pre-opening context.
• Demonstrated self-starter with an entrepreneurial spirit — you take initiative, solve problems proactively, and thrive in environments where the playbook is still being written.
• Strong sales instincts with experience driving revenue targets and coaching others to do the same.
• Highly analytical — comfortable building reports, interpreting data, and making decisions backed by metrics.
• Exceptional organizational skills with the ability to manage competing priorities without losing momentum or attention to detail.
• Outstanding communicator who genuinely connects with people and makes every client and team member feel seen and valued.
• Hands-on experience in a fitness instruction or coaching capacity is strongly preferred.
• Passion for community building and an understanding of the local wellness, fitness, and hospitality community is strongly preferred.

Responsibilities

• Execute local grassroots marketing initiatives prior to opening.
• Build relationships with local businesses, influencers, and community partners.
• Generate excitement and awareness leading up to launch.
• Build and manage a pipeline of prospective founding members.
• Support local social media initiatives that drive awareness and membership growth.
• Coordinate community events and pre-sale activations.
• Recruit, hire, onboard, and develop the founding Instructor and Studio Lead team prior to opening.
• Lead onboarding and operational training initiatives.
• Foster a culture of accountability, collaboration, and hospitality.
• Conduct regular coaching conversations and performance check-ins.
• Partner with ownership on launch readiness.
• Establish operational processes and studio workflows.
• Build schedules, staffing plans, and operational standards.
• Ensure every aspect of opening day is executed successfully.
• Coordinate vendor readiness, equipment setup, and operational logistics to ensure a successful studio launch.
• Drive founding membership sales.
• Execute pre-sale and launch campaigns.
• Coach the team on consultative sales techniques.
• Monitor pre-sale conversion metrics, founding membership goals, and launch readiness KPIs.
• Provide regular updates on launch readiness and business performance.
• Identify opportunities to improve systems and processes.
• Support future studio openings as the brand grows.

Skills

Leadership

Sales

Analytics

Organization

Communication

Initiative

Community building

Job description

JETSET Pilates is a modern, music-driven Pilates brand redefining the boutique fitness experience. As the Founding General Manager, you’ll lead a new studio from the ground up, partnering with ownership to recruit a team, generate community excitement, establish operational excellence, and launch the studio.

Following opening, you’ll transition into leading the day-to-day operation, driving membership growth, team development, and delivering an exceptional client experience.