Founding Outbound BDR — Build the Playbook

Basis; New York (NY); On-site; USD 52,000 - 78,000; Full time

Benefits offered by this job

Health & Wellness

Unlimited PTO

In-Office Perks

401(k)

Job summary

Basis is scaling its outbound motion from the ground up in NYC. This role partners with the Director of Business Development and a founding AE team to identify ideal accounts, craft compelling messaging, and turn a blank page into a repeatable playbook.

Ideal candidates have early-career momentum in sales, a bias for action, and comfort with rapid experimentation. This is a hands-on builder role with potential for future leadership as Basis grows.

Qualifications

• 1–2 years in sales or business development, preferably with outbound motion.
• Experience in fast-paced environments such as startups or high-velocity roles.
• High adoption of AI in daily work.
• Experience with outbound tools (Apollo, Outreach, Salesloft, HubSpot, or similar).

Responsibilities

• Build the outbound playbook from scratch and systematize it for the team.
• Develop messaging that resonates with executives in accounting/finance.
• Prioritize and target the right accounts and build the targeting logic.
• Schedule meetings with controllers, CFOs, and finance leaders.
• Capture market feedback and share insights to shape positioning.
• Own tools, tracking, and reporting to measure success.

Skills

Outbound sales

Messaging

Account research

Lead qualification

Communication

Leadership potential

Proactiveness

Tools

Apollo

Outreach

Salesloft

HubSpot

Job description

Basis is scaling its outbound motion from the ground up in NYC. This role partners with the Director of Business Development and a founding AE team to identify ideal accounts, craft compelling messaging, and turn a blank page into a repeatable playbook.

Ideal candidates have early-career momentum in sales, a bias for action, and comfort with rapid experimentation. This is a hands-on builder role with potential for future leadership as Basis grows.